Randy Krallman to Direct BULLIES for Mandate Pictures and Danny McBride

     November 2, 2011


You’ve seen his work even if you don’t know his name. Randy Krallman, acclaimed commercials director, has been selected to helm Danny McBride’s (Your Highness) new project, Bullies. The comedy will mark Krallman’s feature film directorial debut. Written by Andrew Mogel and Jarrad Paul (both worked on the screenplay for Yes Man) from an original idea by McBride, the comedy shows what happens to two brothers who have been life-long bullies when they finally get what’s coming to them.

As for Krallman, his most recognizable work might be the talking baby Super Bowl spot for E*Trade. You’ve also seen some of his more recent work with AT&T’s “Taco Party” at the office and Starburst’s Berries & Cream creep-out in “Bus Station.” Hit the jump for more on Bullies and to check out some of Krallman’s work.

danny-mcbride-imageBullies, acquired by Mandate Pictures and produced through Rough House Pictures, plans to start casting right away. On searching for their director, McBride had this to say about Krallman: “When we first met Randy he said he always wanted to direct The Bible. We thought that Bullies might be more entertaining.” Matt Reilly, who will produce alongside McBride, David Gordon Green and Jody Hill for Rough House, called Bullies “One of the most audacious scripts in years. Not only is it is absolutely hilarious, but it also tackles a topical, relevant issue in a fun, smart, and provocative way.” Mandate Pictures will have their president, Nathan Kahane as executive producer and Aaron Ensweiler as project overseer.

Krallman is an award-winning director of both commercials and short films. You can click here to see most of his work or check out the videos below for a sample. The press release follows after the clips.

Here’s the full press release:

Los Angeles (November 2, 2011) – Mandate Pictures announced today that acclaimed commercial director Randy Krallman will direct ‘BULLIES’, marking his major feature film directorial debut.  The original idea from Danny McBride (Your Highness, HBO’s “East Bound and Down,” Pineapple Express) is written by Andrew Mogel and Jarrad Paul (Yes Man, “Allen Gregory” the new animated series which premiered last Sunday on Fox with Jonah Hill) and produced by Rough House Pictures. The company will begin casting right away.

The comedy about two brothers who have bullied people their whole life and finally get what is coming to them will be produced by Rough House principals Danny McBride, David Gordon Green, Jody Hill and Matt Reilly.  Mandate President Nathan Kahane will executive produce and Aaron Ensweiler will oversee the project for Mandate.

Danny McBride shared: “When we first met Randy he said he always wanted to direct The Bible. We thought that Bullies might be more entertaining.”

Matt Reilly added: “This is one of the most audacious scripts in years. Not only is it is absolutely hilarious, but it also tackles a topical, relevant issue in a fun, smart, and provocative way.”

After stepping in and out of various creative roles writing and art directing for ad agencies and MTV, Randy Krallman settled into the director’s chair and solidified his position among today’s major commercial directors with work that has garnered awards from The One Show, Art Director’s Club, Cannes International Advertising Festival, Sundance Film Festival, and the Clio Awards among others.  Hailed by Advertising Age as a work of “breathtaking wryness”, Krallman’s Berries and Cream Starburst commercial with a disturbing man in a lad costume has gone on to become one of the most emulated spots in recent memory, both on-air and on YouTube.   His spots for E*Trade, featuring a talking baby voiced by Krallman himself, was AdCritic’s most downloaded Super Bowl spot. These game-changers, together with Krallman’s latest work for Skittles, NY Lottery, Sony, AT&T, Motorola, Direct TV and Comcast continue to push traditional boundaries in the ad world.  After featuring in 2006‘s Saatchi & Saatchi New Directors Showcase at the Cannes International Advertising Festival, his Ecko-sponsored internet film created a huge viral buzz. A delicately constructed hoax featuring graffiti artists tagging President Bush’s 747, it was ultimately picked up by 17,000 news outlets worldwide as well as garnering three official denials of its authenticity by the Pentagon before winning the Cannes Grand Prix Cyber Lion and being added to MOMA’s permanent collection.  An official selection at the Sundance Film Festival, his endearing yet unsentimental 2008 short film Force 1 (TD) followed a group of friends who must secure prom-worthy footwear for their blind friend’s miniature seeing-eye horse.  2010 saw a Clio Silver and Bronze Cannes Film Lion for Zach, a short film following a perplexed high school junior who wakes up one morning to find that his penis has inexplicably been replaced with the female equivalent.  Most recently, Krallman helmed The Gift, an independent short film based on Anders Nilsen’s graphic novel Dogs and Water.

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