New ‘Ready Player One’ Video Invites You to Enter a Contest by Marketing the Movie

     February 26, 2018

ready-player-one-contest-entry

We’re about a month away from the release of Steven Spielberg‘s Ready Player One, an adaptation of Ernest Cline‘s nostalgia-packed novel that centers on an ordinary kid who taps into extraordinary wealth and fame while playing a virtual reality game. In the book, that game and its promise of ultimate treasure was the sole thing that kept Wade Watts, a.k.a. Parzival, going as he had to use his knowledge of pop culture in order to solve increasingly complicated clues. I was hoping for something on that level as a fun tie-in to the upcoming Warner Bros. movie, but alas, a simple “Please market this movie for us” Contest is all we’ve got. Here are the details:

In Ready Player One, the race is on to be the first to find three keys in the virtual world of the OASIS. In anticipation of the film’s March 29th release, Warner Bros. is giving fans the opportunity to win one of three keys opening the door to fantastic prizes from Atom Tickets, Spotify or Lyft. Launching today, the “Join the Leaderboard” Sweepstakes offers three prizes that will be gameichangers for years to come:

  • Copper Key: Atom Tickets – Enjoy movies on the big screen for free until 2045.
  • Jade Key: Spotify – Win codes for 27 years’ worth of Spotify Premium.
  • Crystal Key: Lyft – Let Lyft take you where you need to go until 2045.

The sweepstakes will close on March 12th and winners will be announced in three stages: the winner of the Copper Key will be revealed on March 19th; the Jade Key on March 21st; and the Crystal Grand Prize on March 26th. For entry information and rules, please visit www.jointheleaderboard.com. Unlock multiple entries by sharing “Ready Player One” content with friends via the website.

Ready Player One opens March 29th and stars Tye SheridanOlivia CookeBen MendelsohnT.J. MillerSimon Pegg, and Mark Rylance

Check out the new promo video below:

From filmmaker Steven Spielberg comes the science fiction action adventure “Ready Player One,” based on Ernest Cline’s bestseller of the same name, which has become a worldwide phenomenon.

 

The film is set in 2045, with the world on the brink of chaos and collapse. But the people have found salvation in the OASIS, an expansive virtual reality universe created by the brilliant and eccentric James Halliday (Mark Rylance). When Halliday dies, he leaves his immense fortune to the first person to find a digital Easter egg he has hidden somewhere in the OASIS, sparking a contest that grips the entire world. When an unlikely young hero named Wade Watts (Tye Sheridan) decides to join the contest, he is hurled into a breakneck, reality-bending treasure hunt through a fantastical universe of mystery, discovery and danger. Spielberg directed the film from a screenplay by Zak Penn and Ernest Cline.

 

The film was produced by Donald De Line, Spielberg, Kristie Macosko Krieger and Dan Farah; with Adam Somner, Daniel Lupi, Chris deFaria and Bruce Berman serving as executive producers.

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