If there was a film at this year’s Sundance Film Festival that got more enthusiastic raves among my peers than “World’s Greatest Dad”, I didn’t hear about it. Films like “Big Fan”, “Push: Based on a Novel by Sapphire”, and “Moon” were certainly beloved, but I was astonished at how unanimous and fervent the praise was for Bobcat Goldthwait’s dark comedy starring Robin Williams. Click here to read Peyton’s mini-review of the film.
Yesterday, I mocked the poster for completely mis-selling the film and hoped that the trailer would be just as deceptive. Today, we have the film’s red-band trailer and while it’s not as bad as the poster, it doesn’t tell you the film’s major plot point. It’s not even a spoiler. It’s the premise for the movie. I guess they feel that even for a red-band trailer it’s too dark so instead they fire off a few great dirty jokes and try to make it look like an R-rated version of “Problem Child”. I like that Magnolia Pictures picks up great movies and releases them in a timely fashion, but they have no idea how to engage in effective marketing.
You can check out the trailer after the jump. “World’s Greatest Dad” hits theatres on August 21st but first comes to XBox Live Marketplace and Amazon Video on Demand on July 24th. I’ll be at Comic-Con but I’ll be downloading and watching it the first chance I get.