Scott Pilgrim vs. The World may be inundating folks with marketing right now, but at least Universal has the courtesy to be super-creative about it. After setting the high-score at Comic-Con, the studio has now released an “i-Trailer” for the movie. It’s an interactive trailer and it’s done with the same care you would see done on a DVD or Blu-ray (Well, a good DVD or Blu-ray–like the ones for Shaun of the Dead and Hot Fuzz). As you watch the trailer, you can click for more facts and behind-the-scenes featurettes, “earn achievements and points”, and basically learn a lot of cool stuff about the making of the movie. I don’t know if this i-Trailer is the beginning of a trend, but it should be. If people are interested in your movie, then why not give them an opportunity to find out more about the production? Of course, I don’t think it would be appropriate for every movie. An i-Trailer for Precious probably wouldn’t be the best idea.
Hit the jump to check out the i-Trailer. Scott Pilgrim vs. The World opens on August 13th.
i-Trailer via Yahoo! Movies.
Here’s the official synopsis for Scott Pilgrim vs. The World:
Meet charming and jobless Scott Pilgrim (Michael Cera). A bass guitarist for totally average garage band Sex Bob-omb, the 22-year-old has just met the girl of his dreams…literally. The only catch to winning Ramona Flowers (Mary Elizabeth Winstead)? Her seven evil exes are coming to kill him. Genre-smashing filmmaker Edgar Wright (Hot Fuzz, Shaun of the Dead) tells the amazing story of one romantic slacker’s quest to power up with love in Scott Pilgrim vs. the World.
Scott Pilgrim has never had a problem getting a girlfriend. It’s getting rid of them that proves difficult. From the girl who kicked his heart’s ass–and now is back in town–to the teenage distraction he’s trying to shake when Ramona rollerblades into his world, love hasn’t been easy. He soon discovers, however, his new crush has the most unusual baggage of all: a nefarious league of exes controls her love life and will do whatever it takes to eliminate him as a suitor.
As Scott gets closer to Ramona, he must face an increasingly vicious rogues’ gallery from her past–from infamous skateboarders to vegan rock stars and fearsomely identical twins. And if he hopes to win his true love, he must vanquish them all before it really is game over.