Rob Riggle is set to star in the sitcom Lifestyle Lemonaid as part of a new development deal with HBO. The project is based on Nikki Joel’s blog at LifestyleLemonaid.com. The primary subject is Mr. Joel, including posts on “the time he wanted to have a vasectomy, the time she caught him masturbating in the middle of the night during an earthquake, and the time he erased all her TiVo-ed shows because he was pissed she’d gone out three nights in a row without him.” Riggle will play the husband, and according to Deadline, is involved in the development of series with writer Jordon Nardino (Desperate Housewives). Mark Wahlberg and Steve Levinson (Entourage) are executive producing. If HBO does not pick up Lemonaid to series, they will develop other projects for Riggle. More after the jump:
Here’s how Joel describes her site in the About section:
In the spirit of Sex and City and The Real Housewives, comes a ﬁrst hand look at the life and story of a multi-tasking, 30 something mom, wife, friend and elite life- stylist! She is fabulous, magnetic, inspiring, racy, hilarious and always honest. A mother, a wife, a friend and a lifestyle guru.
A one-time super star Hollywood talent agent who fell in love and married a current super star Hollywood talent agent. As the story goes, she soon there after quit her job to have children. Over time and the blessings of her two amazing children, she began to miss having something of her own.
Always a jump starter, she got her real estate license and began selling homes. But still something was missing… After a night out with the girls, some cocktails and much laughter about a recent debacle in the bedroom – it hit her – she had to create an outlet to share her life experience with others. A captivating hub for other women, moms and men to share inspiration. This was the impetus to Lifestyle Lemonaid, an intoxicating mix of life and style. She is a loyal friend, a lover of fashion, diets, exercise and the color pink. She is a connector of all things lifestyle. She is Lifestyle Lemonaid.
I like Riggle. That said, this seems like a weird vehicle for him. I am very curious to see who the network wants to cast as the wife.