First Official Look at the New SCOOBY-DOO LEGO Set; Animated Special to Follow

     January 23, 2015

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LEGO is not only keeping up with upcoming releases like Jurassic World and Avengers: Age of Ultron, they are also going retro.

Today, the company announced that it will be partnering with Warner Bros. to create five new Scooby-Doo LEGO sets that will become available for purchase in August.  “The Mystery Machine” (pictured) will contain 301 pieces, is for ages 6+, and will retail for $29.99. Other sets featuring the gang — Scooby, Shaggy, Fred, Daphne, and Velma (no word yet on Scrappy) — will include “Mummy Museum Mystery,” the “Haunted Lighthouse,” and the “Mystery Mansion.” And also, naturally, many ghouls and villains to almost get away with things, if it wasn’t for those meddling kids …

lego-scooby-doo-imageFurther, LEGO is pairing together a 22-minute animated feature with the release, as well as made-for-video titles with Warner Bros that will be released in the coming years.

Essentially, further proof the LEGO-lution is here.

Here’s the full press release:

LEGO Group Partners with Warner Bros. Consumer Products to Announce First-Ever LEGO® Building Sets Inspired by Classic Animated Series Scooby-Doo™

 -New LEGO® Scooby-Doo animated content to roll-out, including 22-minute special and made-for-video movie releases, from Warner Bros. Animation and Warner Bros. Home Entertainment Group

 

The LEGO Group today announced its partnership with Warner Bros. Consumer Products to develop a collection of LEGO® building sets inspired by the timeless and beloved animated franchise,Scooby-Doo™.  Five new building sets will bring the zaniness of classic characters including Shaggy, Scooby and the entire gang to life in LEGO form for the first time ever, and are scheduled to hit store shelves in August.

 

In another first, the Scooby Gang will be animated in LEGO form.  In 2015, fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.

 

“Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of theScooby-Doo universe to life in LEGO toys and animated content,” said

Jill Wilfert, vice president, licensing & entertainment at The LEGO Group. “We constantly review  properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the LEGO brand from their own childhood.”

 

“Scooby-Doo and his whole Gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone’s favorite Great Dane to the unique interactive world of LEGO play,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, WBCP.

 

“As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters,” said Sam Register, president, Warner Bros. Animation and Warner Digital Series. “Scooby-Doo and LEGO fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together.”

 

LEGO Scooby-Doo Products

Fans will instantly recognize all of their favorite Scooby-Doo characters and icons, including Scooby, Shaggy, Fred, Daphne, Velma and the Mystery Machine, as well as all the ghosts, goblins and other villains that make Scooby-Doo adventures complete in sets such as the Mummy Museum Mystery, the Haunted Lighthouse and the Mystery Mansion. LEGO Scooby-Doo products range from $14.99 to $89.99 (USD) and will be available in toy stores nationwide beginning in August.

 

About Scooby-Doo

Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics who can live and play in a kid’s real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes ‘spooky’ fun; he truly is the dog that can Doo it all!

 

 

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children.  The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries.  Visit www.LEGO.com

LEGO, the LEGO logo, the brick and knob configuration and the Minifigure are trademarks of The LEGO Group.  ©2015 The LEGO Group.

 

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