Following in HBO’s footsteps, Showtime will launch a stand-alone streaming service next month, on July 12th, which will allow viewers to access content without a cable subscription for the first time. In partnership with Apple, the streaming service will be available on Apple TV, iPhone, iPad and iPod Touch anywhere in the U.S. via a subscription in the Showtime app. The service will be available on all Apple devices with additional platforms and providers expected to be announced soon.
Compared to HBO’s stand-alone streaming, which launched in April, the Showtime streaming service is both more affordable at $10.99 a month and more easily accessible. Subscribers will have access to showtimes original content, including the acclaimed series Masters of Sex, Ray Donovan, Homeland and Penny Dreadful, as well as a hundreds of hours of movies, documentary and sports programming. The East and West coast feeds of showtimes programming will also be available to stream live.
Here’s the full press announcing the Showtime streaming service.
NEW YORK – June 3, 2015 – For the first time ever, SHOWTIME will be offered over the internet as a stand-alone streaming service launching in early July, with Apple as its first partner. The stand-alone service will be called SHOWTIME, a brand already embraced by consumers as the home for cutting-edge original programming, sports and movies. The launch of SHOWTIME will coincide with the new seasons of the critically-acclaimed, hit series RAY DONOVAN and MASTERS OF SEX, premiering on Sunday, July 12th.
iPhone®, iPad®, iPod touch® and Apple TV® users will be able to subscribe to SHOWTIME as a stand-alone service on the SHOWTIME app anywhere in the U.S., for one monthly price ($10.99) to view on all Apple devices. To learn more about SHOWTIME, watch and share: http://s.sho.com/1FTryf8. Additional platforms and providers will be announced soon. The announcement was made today by Leslie Moonves, CBS Corporation’s President and Chief Executive Officer, and Matthew C. Blank, Chairman and CEO, Showtime Networks Inc.
“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Moonves. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”
“At Showtime, we’re excited to offer consumers the opportunity to subscribe in new ways, by simply having an internet connection,” said Blank. “Our intent is to make SHOWTIME available to viewers via every manner possible, giving them an enormous amount of choice in accessing our programming, starting with the season premieres of our award-winning series RAY DONOVAN and MASTERS OF SEX.”
“We’re excited to offer Apple customers SHOWTIME’s live channels and extensive on demand library of great TV shows and movies, without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “iPhone, iPad, iPod touch and Apple TV customers will now be able to subscribe to SHOWTIME directly and instantly start viewing their favorite programming with the same simplicity as buying an app.”
Subscribers will have unlimited on demand access to every season of award-winning SHOWTIME original series, and hundreds of hours of movies, documentary and sports programming, as well as the live broadcast of the east and west coast feeds of SHOWTIME. Showtime will offer a 30-day free trial to new customers who sign up through Apple in July. Apple users simply need to go to the SHOWTIME app on their device to sign up and create a SHOWTIME account. Subscribers can use their SHOWTIME account to watch the service across all supported devices, as well as online atwww.showtime.com.
Showtime and its acclaimed original programming continues to make its mark on the cultural landscape. The network is home to one of the most successful programming line-ups in all of television, with hits that include HOMELAND, RAY DONOVAN, THE AFFAIR, MASTERS OF SEX, PENNY DREADFUL, SHAMELESS, HOUSE OF LIES, NURSE JACKIE, HAPPYish, EPISODES, and the anticipated new series BILLIONS and the limited series TWIN PEAKS. Original series play a key part in the network’s programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the news magazine programs 60 MINUTES SPORTS and JIM ROME ON SHOWTIME. The network’s diverse slate of films includes Boyhood, Lee Daniels’ The Butler, Philomena, St. Vincent, TheImitation Game and Sin City: A Dame to Kill For.