SKYFALL Continues Record-Breaking Box Office Run, Sets Seven-Day U.K. Record and Passes HARRY POTTER AND THE DEATHLY HALLOWS: PART 2

by     Posted 1 year, 262 days ago

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Sam Mendes’ James Bond flick, Skyfall, the 23rd installment in the famed franchise, opened strongly in the U.K. with $32 million, but has continued that trend to set a one-week box office record.  Pulling in $60 million, Skyfall beats out previous seven-day record holder, Harry Potter and the Deathly Hallows: Part 2, which nabbed $57 million in 2011.  Internationally, Skyfall claimed $83 million (up from its initial estimate of $77 million) on its opening day and has since crossed the $100 million mark.  This achievement is especially remarkable considering there’s no ticket price uptick for 3D.  Hit the jump to see what other records Skfyfall has set, and what the positive buzz means for its domestic opening on November 9th.

THR reports that daniel-craig-skyfallSkyfall continues its record-breaking run in the U.K. A spokesperson for the media analysis company Rentrack said that the lack of 3D in Skyfall apparently had no diminishing effect on audience interest:

“The Bond films attract Bond audiences and most don’t care about it being in 3D. They’d have all gone anyway.”

Oh, if only that trend applied across the board.  By comparison the conclusion to the Harry Potter trilogy pulled in nearly half of its U.K. gross from 3D ticket sales.  However, IMAX accounted for $3.5 million of the film’s total initial box office take.  Skyfall opened in 79 IMAX theaters in 15 territories, netting the format’s largest opening ever for a non-holiday, non-summer title.  The film also broke the record for the highest opening weekend ever for a Bond film in Brazil.

More Hollywood brass chimed in on the records set overseas with veiled and obvious hopes that the trend continues stateside. MGM chairman and CEO Gary Barber noted:

“The continued record-breaking success of this film is a true testament to all involved and the global power of this 50 year old franchise.”

Starring Daniel Craig, Dame Judi Dench, Javier Bardem, Ben Whishaw, Berenice Marlohe  and Naomie Harris, Skyfall opens in the U.S. November 9th.

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  • stylus59

    Who says you need 3D to increase revenue? Haha 3D’s gonna be so dead.

  • alx

    Nice

  • JPA

    Well deserved,it’s a very,very good film.

  • Nomis1700

    Fantastic film! Love it!!!

  • -

    It better had, the amount of press coverage it’s gotten is ridiculous.

  • firewhale

    “The Bond films attract Bond audiences and most don’t care about it being in 3D. They’d have all gone anyway.”

    The reverse implication of this is very suspect to me. Really, does anyone skip a movie they’re planning on seeing because it’s NOT in 3D? How many people skipped Nolan’s Batman trilogy when they found out it WASN’T in 3D? Or, do audience members come out of ANY film and say, “I didn’t like it, but I would’ve if it was in 3D…”? Aside from a few rare exceptions, 3D is a marketing gimmick and an attempt by the studios/theaters to get more money out of a dwindling audience. The general movie-going consumer sees movies in 3D because they just don’t care…2D or 3D…whatever works best for the showing they want to see at the theater that’s near them. 2D versions of 3D movies are much harder to track down. If theaters featured equal showings of 2D vs 3D versions of the same film, with 3D having a premium price tag, I suspect the amount of 3D viewings/revenue would drop dramatically.

  • Mash

    Daniel Buddy you deserve it…..Mash!

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