Sam Mendes’ James Bond flick, Skyfall, the 23rd installment in the famed franchise, opened strongly in the U.K. with $32 million, but has continued that trend to set a one-week box office record. Pulling in $60 million, Skyfall beats out previous seven-day record holder, Harry Potter and the Deathly Hallows: Part 2, which nabbed $57 million in 2011. Internationally, Skyfall claimed $83 million (up from its initial estimate of $77 million) on its opening day and has since crossed the $100 million mark. This achievement is especially remarkable considering there’s no ticket price uptick for 3D. Hit the jump to see what other records Skfyfall has set, and what the positive buzz means for its domestic opening on November 9th.
THR reports that Skyfall continues its record-breaking run in the U.K. A spokesperson for the media analysis company Rentrack said that the lack of 3D in Skyfall apparently had no diminishing effect on audience interest:
“The Bond films attract Bond audiences and most don’t care about it being in 3D. They’d have all gone anyway.”
Oh, if only that trend applied across the board. By comparison the conclusion to the Harry Potter trilogy pulled in nearly half of its U.K. gross from 3D ticket sales. However, IMAX accounted for $3.5 million of the film’s total initial box office take. Skyfall opened in 79 IMAX theaters in 15 territories, netting the format’s largest opening ever for a non-holiday, non-summer title. The film also broke the record for the highest opening weekend ever for a Bond film in Brazil.
More Hollywood brass chimed in on the records set overseas with veiled and obvious hopes that the trend continues stateside. MGM chairman and CEO Gary Barber noted:
“The continued record-breaking success of this film is a true testament to all involved and the global power of this 50 year old franchise.”
Starring Daniel Craig, Dame Judi Dench, Javier Bardem, Ben Whishaw, Berenice Marlohe and Naomie Harris, Skyfall opens in the U.S. November 9th.