New TV Spot and International Trailer for SNOW WHITE AND THE HUNTSMAN

     April 24, 2012

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Director Rupert Sanders’ Snow White and the Huntsman opens in a little more than a month and Universal wants to make sure you know all the key players, so they’ve rattled off this roll call TV spot.  Most of the marketing so far has been geared toward the power struggle between Snow White (Kristen Stewart) and Queen Ravenna (Charlize Theron) with little attention paid to the Huntsman (Chris Hemsworth) and even less to Prince William (Sam Claflin) and the Dwarves (Toby Jones, Ian McShane, Ray Winstone, Nick Frost, Bob Hoskins, Eddie Marsan).  Personally, I feel like the marketing machine has been humming along nicely up until this point; this 30-second teaser spot does little else but splash images of the actors across the screen along with their character names.  The new international trailer, however, is a nicely edited piece that reminds me why Snow White and the Huntsman, which opens June 1st, was one of our Most Anticipated movies of this quarter.  Hit the jump to check out both videos.

The TV spot and international trailer follow the official synopsis for Snow White and the Huntsman:

In the epic action-adventure Snow White and the Huntsman, Kristen Stewart plays the only person in the land fairer than the evil queen (Charlize Theron) who is out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth) who was dispatched to kill her. Sam Claflin joins the cast as the prince long enchanted by Snow White’s beauty and power.

The breathtaking new vision of the legendary tale is from Joe Roth, the producer of Alice in Wonderland, producer Sam Mercer and acclaimed commercial director and state-of-the-art visualist Rupert Sanders.

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