Universal Moves up SNOW WHITE AND THE HUNTSMAN to Beat Relativity’s THE BROTHERS GRIMM: SNOW WHITE at the Box Office

     May 16, 2011

universal-relativity-logos-slice

Being first matters at the box office.  Also, having a good movie helps, but being first counts since viewers feel like if they’ve seen something before, they don’t want to revisit the exact same premise or character set again unless it’s part of the same franchise.  This weekend, I went to see Bridesmaids and there was a trailer for Friends with Benefits and you could almost feel the audience wondering “Didn’t we see this already with No Strings Attached?”  And while I think Friends with Benefits looks better, it has to overcome the stigma of recently-been-there-done-that.

Universal had previously set their Snow White and the Huntsman for December 21, 2012, but Deadline reports that the studio has kicked the film all the way up to June 1, 2012 (and sent Judd Apatow’s new film to December 2012) ahead of Relativity’s The Brothers Grimm: Snow White, which opens June 29, 2012.  This move either forces Relativity to kick their film up even further, move it back, or wait and see if audiences are willing to see two Snow White films in the same month.  Hit the jump for a refresher on both films.

Snow White and the Huntsman has director Rupert Sanders at the helm and stars Kristen Stewart as Snow White, Chris Hemsworth as the Huntsman, Sam Claflin as the Prince, and Charlize Theron as the Evil Queen.  The premise was originally set up that Snow White was banished from the kingdom, forced to live on her own, and the Hunstman would be played by an older actor who served as a mentor figure that taught Snow to fend for herself.  But with the casting of Hemsworth, it’s possible that the script is being reworked to accommodate a romance between the title characters.  At June 1, 2012, the film’s only competition at the box office is the star-studded musical Rock of Ages.

The Brothers Grimm: Snow White (which is a tentative title) will be directed by Tarsem Singh.  The film is being billed as a “spirited adventure comedy” where the evil queen (Julia Roberts) and exiled princess Snow White (Lily Collins) vying for control of their kingdom.  Armie Hammer will play the Prince, Robert Emms is the Prince’s valet, and Nathan Lane has the role of the Queen’s servant.  The only competition the film has on June 29, 2012 is Star Trek 2.

snow-white-image

Around The Web

Latest News

Zack Snyder Defends MAN OF STEEL Ending; Teases Batman Connection and Brainiac

Ben Affleck reveals how the Metropolis destruction affected Bruce Wayne.

Friday Box Office: Holdovers Still in Charge as TERMINATOR GENISYS and MAGIC MIKE XXL Stumble into Holiday Frame

Despite solid Wednesday starts, this weekend’s two new releases will not overtake 'Inside Out’ and ‘Jurassic World’ over the July Fourth weekend.

Kevin Spacey & Adrien Brody Talk Directors, Collaboration at Jameson First Shot

The short film competition this weekend announced its three winners: Stephan Tempier, Mark Middlewick & Travis Calvert

Our Favorite “AMERICAN” Movies

With “American” in the title, it can’t be bad.

BLACK PANTHER: Ava DuVernay Passes on Directing the Marvel Film

The 'Selma' filmmaker says she and Marvel had different ideas about what a 'Black Panther' movie should be.

High-Res Presentation Reel Reveals the JOHN CARTER that Could Have Been

This actually looks awesome.

BATMAN V SUPERMAN Scenes Include a Rainy Rooftop Battle and Solemn Chats with Alfred

Get ready for some more crash-bang destruction, now with twice the superheroes!

Skydance CEO & COO David Ellison and Dana Goldberg and Director Alan Taylor Talk TERMINATOR GENISYS

The director and producers talk first cut, deleted scenes, what they learned from friends and family screenings, Easter eggs, and more.

Disney’s 9 Most Wicked Animated Villains

Haleigh, Matt, and Dave single out their picks for best Disney Animated villains, ranging from Snow White's Evil Queen to Hercules' sassy ruler of the Underworld.

New ANT-MAN Trailer Disses the Iron Man Armor

Hank Pym believes that a suit designed to make someone shrink down to the size of an ant isn't “cute technology”.

Page 1 of 4,02712345...102030...Last »
echo ' '; ?>