Universal Moves up SNOW WHITE AND THE HUNTSMAN to Beat Relativity’s THE BROTHERS GRIMM: SNOW WHITE at the Box Office

     May 16, 2011


Being first matters at the box office.  Also, having a good movie helps, but being first counts since viewers feel like if they’ve seen something before, they don’t want to revisit the exact same premise or character set again unless it’s part of the same franchise.  This weekend, I went to see Bridesmaids and there was a trailer for Friends with Benefits and you could almost feel the audience wondering “Didn’t we see this already with No Strings Attached?”  And while I think Friends with Benefits looks better, it has to overcome the stigma of recently-been-there-done-that.

Universal had previously set their Snow White and the Huntsman for December 21, 2012, but Deadline reports that the studio has kicked the film all the way up to June 1, 2012 (and sent Judd Apatow’s new film to December 2012) ahead of Relativity’s The Brothers Grimm: Snow White, which opens June 29, 2012.  This move either forces Relativity to kick their film up even further, move it back, or wait and see if audiences are willing to see two Snow White films in the same month.  Hit the jump for a refresher on both films.

Snow White and the Huntsman has director Rupert Sanders at the helm and stars Kristen Stewart as Snow White, Chris Hemsworth as the Huntsman, Sam Claflin as the Prince, and Charlize Theron as the Evil Queen.  The premise was originally set up that Snow White was banished from the kingdom, forced to live on her own, and the Hunstman would be played by an older actor who served as a mentor figure that taught Snow to fend for herself.  But with the casting of Hemsworth, it’s possible that the script is being reworked to accommodate a romance between the title characters.  At June 1, 2012, the film’s only competition at the box office is the star-studded musical Rock of Ages.

The Brothers Grimm: Snow White (which is a tentative title) will be directed by Tarsem Singh.  The film is being billed as a “spirited adventure comedy” where the evil queen (Julia Roberts) and exiled princess Snow White (Lily Collins) vying for control of their kingdom.  Armie Hammer will play the Prince, Robert Emms is the Prince’s valet, and Nathan Lane has the role of the Queen’s servant.  The only competition the film has on June 29, 2012 is Star Trek 2.


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