How badly do you want Star Trek Into Darkness advertising? Would you be willing to Like the Facebook page for an insurance company? In the event that you want your news feed clogged with ads about how you can get great deals from Esurance, the company is also willing to throw Trek fans a bone by offering a behind-the-scenes look at the film, a sweepstakes, a program that allows you to transform yourself into a Vulcan, and downloads for wallpaper, screensavers, etc. Again, the catch is that you have to Like Esurance’s Facebook page.
Click here to go to Esurance’s Facebook page for Star Trek Into Darkness. The film opens in 3D on May 17th, and stars Chris Pine, Zachary Quinto, Benedict Cumberbatch, Simon Pegg, Karl Urban, Zoe Saldana, Anton Yelchin, John Cho, Alice Eve, and Bruce Greenwood.
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Film marketing gone way too far, esp. for the target audience.
Did Abrams sign off on this cynical idea?
Sell out.