Like they did with Mission: Impossible – Ghost Protocol, Paramount chose to stagger the release of Star Trek Into Darkness by releasing the film in IMAX before releasing it into theaters. The IMAX 3D screenings were set for May 15th starting at 8pm, and 2D and 3D screenings were set for the 17th. Now that all IMAX 3D screenings for May 15th have been sold out, Paramount has decided to say “screw it” to the extra day, and will now release the film on all screens on May 16th.
As a film critic, I will tell you why this is a tad disconcerting. While press in New York and L.A. have seen the film and released their reviews, critics in other cities such as Atlanta, Boston, and Oklahoma City (these are the ones I can confirm), will not get to see the movie until 9pm Wednesday night. I’ve been doing this for seven years, and this is the first time the press screening was after the film’s release. This also means print critics won’t be able to meet their deadlines (I’ll be up until 2am writing my review, and posting it immediately). This doesn’t mean the film is bad, but Paramount seems seriously worried about critics chiming in. I will say that several years ago, Universal had a last-minute screening of MacGruber, and that film turned out to be great. Of course, Star Trek Into Darkness is a much bigger movie. Hit the jump for the press release.
IMAX® THEATRES ACROSS THE COUNTRY SELL OUT FOR “STAR TREK INTO DARKNESS”
OPENING MOVES UP A DAY TO THURSDAY, MAY 16TH
HOLLYWOOD (May 7, 2013) – IMAX® theatres are reporting sell-outs of its special “STAR TREK INTO DARKNESS” sneak peek shows on Wednesday, May 15th, with showings in Los Angeles, New York City, Philadelphia, Washington, D.C., Seattle, Austin, San Francisco, Houston, San Diego and Minneapolis now at capacity. Interest continues to be strong at other IMAX locations across the country, which are offering fans the opportunity to be the first to see the film at 8:00 p.m. that evening. In response, Paramount Pictures has moved the film’s Friday, May 17th release up a day to May 16th.
Tickets are available on the film’s first-of-its-kind movie App, a technology that allows users to delve deeper into the Star Trek universe, and can also be accessed via IMAX.com or through Fandango.com, Movietickets.com, as well as other ticketing platforms and at theatre box offices. While supplies last, all 8:00 p.m. IMAX fan sneak attendees will receive a limited-edition IMAX FANFIX™ “Star Trek” Gallery 1988 movie print by Mark Englert.
The IMAX release of “STAR TREK INTO DARKNESS” will feature approximately 30 minutes of footage filmed with the extremely high-resolution IMAX® cameras. These specific sequences, which will expand to fill more of the screen exclusively in IMAX, will deliver unprecedented crispness and clarity and a truly immersive experience for moviegoers.
Paramount’s “STAR TREK INTO DARKNESS,” based upon “Star Trek” created by Gene Roddenberry, is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 16th, 2013.