While J.J. Abrams’ Star Trek Into Darkness released a new TV spot earlier today during the Super Bowl, users who have downloaded the Star Trek app were granted a bit of a surprise. The sequel to 2009′s Star Trek will now open two days earlier on Wednesday May 15th, starting at 8:00PM. Tickets to the early screening can be purchased now through the Fandango link embedded within the free app. The newly released bit of Star Trek marketing is a worthy addition to the smartphone of a casual fan or a die-hard Trekkie/Trekker; check out my review of the app here to find out more. If you want to read up on more details of the early release of Star Trek Into Darkness, hit the jump.
Check out the full press release for Star Trek Into Darkness below to find out how you can see the sequel two days early:
APP USERS UNLOCK THE FIRST SURPRISE TODAY – “STAR TREK INTO DARKNESS” WILL OPEN IN THEATERS TWO DAYS EARLY AT 8:00 P.M., WITH TICKETS AVAILABLE THROUGH THE APP
APP USERS ALSO RECEIVED AN EXCLUSIVE LOOK AT AN EXTENDED “BIG GAME” SPOT
APP IS AVAILABLE NOW FROM THE APP STORE AND GOOGLE PLAY AT WWW.STARTREKMOVIE.COM/STARTREKAPP
HOLLYWOOD, CA (February 3, 2013) – Following the debut of the “STAR TREK INTO DARKNESS” TV spot in today’s big game, users who downloaded the film’s first-of-its kind movie app are now among the first people anywhere to unlock movie tickets for show times on Wednesday, May 15th at 8:00 p.m. – two days ahead of the film’s scheduled release on Friday, May 17th. Additionally, app users also received an exclusive look at an extended big game spot.
App users will continuously receive exciting “STAR TREK INTO DARKNESS” movie news, as well as exclusive content and offers, throughout the movie’s theatrical and home entertainment releases.
The app’s cutting edge technology allows users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to auto-accomplish missions within the application. Utilizing geo-location awareness software, image recognition technology, and audio scan functions, users can collect points, see content, and work their way through the Star Trek Academy.
· A geofencing function for location-based experiences such as encouraging viewers to go to the movies;
· An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
· An image scan function that enables users to interact with images printed or viewable in the real world;
· New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
· Exclusive opportunities and special offers only available to app users.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17th, 2013.