Adidas Teams Up with STAR WARS for World Cup Ad Featuring David Beckham, Snoop Dogg, Jay Baruchel, Ciara, and Daft Punk

     June 4, 2010

What do Snoop Dogg, David Beckham, Jay Baruchel, one of the founding members of Oasis, FIFA World Cup, and Star Wars all have in common?

Not a whole lot really.  But with the 2010 FIFA World Cup about to kick off, they can all be found in an entertaining new spot for Adidas Originals from the brilliant minds over at Lucasfilm.  The ad brings together the above, plus a few others (including Daft Punk and Ciara), to one of the most famous bars in movie history: The Mos Eisely Cantina.  Hit the jump to check out the ad and to learn how Lucasfilm brought it to life.

For those wondering on how Lucasfilm managed to bring the ad together, here’s how:

“To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.

Software called Flame was used to composite (superimpose) the old and new shots together and remove old characters from the footage – taking care to blend the edges and make the joins seamless. Finally, the film was graded by The Mill’s colorists using a grading system called Baselight to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.”

Around The Web
  • Viktor Jerner

    Its for their new clothing and shoe collection with Star Wars-theme…

  • Dustin

    Dude! That was Daft Punk in there in the beginning!

  • Dustin

    Apologies! That was Daft Punk All Throughout! how cool!

  • Jordinho

    For the World Cup Nike makes a 3 minute movie and Adidas makes a College Humor skit.

  • MovieTechJunkie


  • Viktor Jerner

    Once again, it's not an ad for the World Cup, it's for their new Originals collection…

  • Jordinho

    No one is saying that this commercial is explicitly telling you to go watch the world cup. Neither ad is. They were produced and designed specifically to be paired with the world cup. Therefore, they are for the world cup the same way ads are specifically made for the super bowl. Why am I wasting my time explaining this….

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  • Sneaky_rican

    That was great

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    Daft Punk. FOREVER.

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  • Dale

    I think this is a great promo! It’s really well done and has a lot of attention to detail.

    Boogie Studio remixed all of the original Star Wars cantina sound effects and character dialogue with the new ones from the celebrities and other characters.

    It’s a fun campaign and a great way to kick off FIFA 2010.

    For more information and to see the full-length version of The Star Wars Cantina 2010 promo as well as learn more about and other projects that Boogie has remixed the sound for,

    Please check out the blog below and feel free to comment.


  • Docdoubt

    meh. kinda shoe horned those guys in. At least Han didn't shoot first.