STAR WARS: THE COMPLETE SAGA Sells One Million Units for $84 Million in First Week

     September 22, 2011


Y’all voted with your wallets, and while George Lucas’ alterations are ill-advised, it’s an acceptable drawback to own cinema’s most popular franchise on Blu-ray.  Star Wars: The Complete Saga has already become the bestselling catalog Blu-ray disc of all time in the first week of sales: one million units, $84 million worldwide.  For comparison, Tangled is so far the top DVD of 2011 with $96 million and over 6 million units sold [The Numbers].  The Complete Saga will easily outgross it in the coming weeks, though I don’t know enough about the business to project the eventual unit sales.  A much higher bar was set by Avatar, which sold over 10 million units in 2010 for $183 million.

No matter the context, those sales are pretty amazing for a 9-disc set after week one.  Star Wars is immortal.  Read the full press release after the jump.

If you still want to voice your dissatisfaction with Lucas’ stewardship of the franchise, head over to Amazon to keep the product rating artificially low.

Star Wars Blu-ray cover art complete


The Complete Saga on Blu-ray quickly becomes the #1 pre-order and #1 catalog title since the launch of the high-definition format.

Lucasfilm Ltd. and Twentieth Century Fox Home Entertainment announced today that STAR WARS is the bestselling catalog Blu-ray Disc of all time with worldwide sales totaling one million units, including 515,000 units sold in North America in its first week alone.  This represents $84 million in worldwide consumer spend including $38 million in North America – unprecedented for a nine-disc Blu-ray collection at a premium price.

The thirteen-month campaign to launch the SAGA Blu-ray and engage consumers around the globe began in August 2010. From Darth Vader at the 2011 Consumer Electronics Show (CES), a first look at San Diego Comic Con, a first-of-its-kind partnership with eBay, to creating the world’s largest lightsaber in the UK, the power of the Force continued to resonate around the world as fans came out in droves to have fun with that galaxy far, far away.

“Once again our fan’s enthusiasm to celebrate Stars Wars continues to amaze us,” said Kayleen Walters, Senior Director, Marketing, Lucasfilm. “Our goal was to deliver a premium product that they could enjoy with their family and friends and we are thrilled that they are enjoying it as much as we hoped they would.”

Star Wars is a franchise with universal stories that resonates as much today as it did 30 years ago,” said Mary Daily, Executive Vice President of Marketing for Twentieth Century Fox Home Entertainment and Vincent Marcais, Senior Vice President of International Marketing for Twentieth Century Fox Home Entertainment.  “With the Blu-ray, audiences can go deeper into the mythology than ever before and reconnect with everything they love about the Saga in the best possible quality.”

The comprehensive collection includes the six movies with unparalleled high-definition picture and sound quality, and features numerous deleted, extended and alternate scenes, new documentaries and a cross-section of the countless Star Wars spoofs that have appeared in pop culture over the past three decades. Marking the first time ever that the full Saga is available in one complete collection, STAR WARS: THE COMPLETE SAGA ON BLU-RAY also features a coveted peek into the making of the Saga with vintage documentaries, audio commentaries, behind-the-scenes moments, interviews, prop and costume turnarounds, retrospectives and more.

Star Wars Blu-ray cover art episodes 4-6

  • Goobity

    This is good. Internet whiners and fanboys aside…
    I work next door to a media retailer that had Star Wars themed costumed folks out front to promote the event. A family who had just been to said store came into our store. Upon greeting them, the young boy (all of five years old) dropped to his knees, raised his fists into the air and screamed…”I JUST MET CHEWBACCA!”. Made my day. The saga lives on!

    • Hiro the Eighth Samurai (and 14th Assassin)

      This is good why?

    • Tarek

      this just confirm what I have said: Luca$ is now aiming young kids.

      • Hiro the Eighth Samurai (and 14th Assassin)

        I second what you say, Tarek.

        At least Spielberg seems to have seen where the went wrong.

        Lucas? I think he’s a lost cause… and it obviously doesn’t help that people are so giddy just to be able to buy the Star Wars movies on blu-ray that they can’t step and see the bigger picture.

  • Northern Star

    And I’m proud to announce I DID NOT buy it, and never will, but for those who criticised Luca$’ abhorrent changes to the trilogy (there is only one, as the movie blurb once said) and then went out and bought the Blu Rays, I hope you know you have pretty much killed any chance of seeing the theatrical versions nicely remastered for DVD and Blu Ray anytime soon, so well done guys…

    • Hiro the Eighth Samurai (and 14th Assassin)

      I’m with you.

      I’ve said it once, I’ll say it again: I wouldn’t buy it if it were selling for 5 dollars. I wouldn’t spend a single cent on it, honest. Lucas has enough of my money. And I refuse, on principle, to enable him and his OCD/delusional ways anymore. He’s surrounded by enough enablers, and makes enough money off of them without my aiding and abetting.

      And I also agree… shame on anyone who criticized the changes then turned around and bought it because “they HAD to have it.”

      Money’s just about the only language that people such as Lucas speak.

      The “It looks bad but I’m going to see it anyway” mentality is also what leads Hollywood studios to make such awful movies.

      All that does is keep Hollywood from making quality movies, and it also helps feed Lucas’ ego and tells him he’s right in not releasing a remastered version of the original trilogy before all the crazy alterations.

    • Tarek

      Same here dude. I swear I will never ever buy anything from this jerk. Until he will apologize and mark some respect to the star wars fans.

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  • the bucket

    I bought the six-disc set. Can someone please explain the horrible illustrations? I’m looking for an answer. Seriously.

    • Tarek

      The answer is in your question: You bought it, even if the illustration was awful. Why would you Luca$ to make an effort to give you a better illustration ?

    • mil

      People bought tons of bluray sets, so they obviously love the terrible alterations and box art. So the next time Lucas releases the films in a new format, there will be even MORE terrible alterations.

      • Tarek

        And in 10 years or so, he will release a totally CGIzed version of star Wars. “It is my vision!” he will say.

  • Kemo

    That is So Great– all those Crybaby Bedwetters LOOSE! ha ha ha LOOSERS! Nice Job Lucas and Co. Please make more changes –it just so funny and very entertaining when these crybaby narcissists get all whiney and hormonal. Please more changes!

    • james

      Yeah, they’re all SO loose, right?!

    • Hiro the Eighth Samurai (and 14th Assassin)

      It seems you don’t even know what narcissism is. You’re being narcissistic here, but of course, you can’t see it. Because a true narcissist can’t step back and look at himself objectively.

  • Tarek

    Hey Luca$! if your here me, I need to see one or two Eworks having a drink in the Cantina. Oh please Luca$!

  • Howard

    BITCH BITCH BITCH….. that’s all you jackasses do isn’t it? NO ONE GIVES A DAMN if you aren’t going to buy the blu-ray. It’s already been said that if you love the original unedited versions of the film go watch them on a poor quality videotape that way you won’t ever have to see all the “terrible” changes Lucas has made to the films.

    And I’d also appreciate the writer’s of this site to stop whining about the changes. Report the story NOT your opinion. (that is unless of course you’re reviewing a movie but I don’t trust those reviews anyhow)

    • Hiro the Eighth Samurai (and 14th Assassin)

      But, of course, it’s perfectly OK for you to “BITCH BITCH BITCH,” right?

      The same entitlements and rights that allow you to express your viewpoints also apply to others, regardless of whether their views differ from yours or not.

      • Howard

        Of course it is, “Hiro” It’s about time whiny fanboys stop complaining about the same things time and time again and move on. This has nothing to do with “entitlements and rights”. I don’t care that people hate the changes that were made to the films and expressed that viewpoint in the past, but get over it already, what’s done is done. This post is about sales and people are STILL complaining about shit they have no power over.

  • Tarek

    Luv you too. ^^

  • wonkabar

    @Tarek…ewoks in the cantina lol! Great idea! Just noticed Sebulba in Jabba’s palace on the ROTJ Blu. And yes, I helped feed the Luca$-machine…I’m so ashamed

  • Derek

    Guys! C’mon! These are films that came from one man’s creative endeavour–they are not immaculately conceived offerings from on high. They have flaws, both the original and special edition cuts. Lucas has on several ocassions stated that he never “finishes” his films, but rather they “escape.” It doesn’t surprise me at all that he continues to tweak them. The beauty of the various cuts in existence is that you can have whichever one you prefer–but IMO a blu-ray print of the original theatrical releases from 1977-83 would likely be interesting from a cinematic point-of-view, but dissatisfying. Every matte border would show up in crystal clarity–meh. The new prints are are beautiful and so is the packaging. And every single cut scene! Stuff I never thought I’d get to see! Biggs!!!

    Worth every penny.

    • Northern Star

      But THAT’S the whole point Derek, Luca$ isn’t giving us a choice what version to watch as he simply refuses to spend a few-hundred-grand on remastering the theatrical versions of the trilogy for new digital home entertainment formats, I don’t even care if it’s a bare-bones release (although he could chuck in the excellent ‘From Star Wars to Jedi: The Making of a Saga documentary and trailers/tv spots for no extra cost), I would love and PAY for a DVD box set with nicely remastered anamorphic presentations of the trilogy’s theatrical cuts, which I believe to be infinitely superior to the so-called ‘special editions’ which are little more than a… oh screw it, what’s the point, Luca$ has pretty much taken the joy out of Star Wars and mangled it through his vile corporate machine (“he’s more machine now than man, twisted and evil”), on to the next thing, what about that new Judge Dredd movie…!?

  • Hogan hulk

    You guys are missing the BIG picture here. If people are willing to spend so much hard earned cash on a 6-disc saga they have seen a million times, then Lucas now knows that Star Wars is still Very much alive. As a result, he will create EP 7 cause he knows that people will watch. Hope I’m right about this

    • Tarek

      I’m afraid there will be no Episode 7 nor 8. Luca$ is a very lazy and untalented guy. He will spend the rest of his life tweaking (botching is the correct word) Star wars, instead of embarking to a new challenge, he knows he will ruin anyway.

  • Mike S

    I love Star Wars and like most people I’m not a fan of Lucas frequently going back and making alterations but luckily for me he really hasn’t done much of anything to my favorite film of the series(and my fav film ever lol ) Episode V The Empire Strikes Back … Let’s just hope he’s not reading this lol

  • Tarek
  • wonkabar

    @Mike S…agree. Except for the stupid “Alert my Star-Destroyer/shuttle scene at the end. So bad. @Tarek- Classic!

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