There’s a clever little marketing war going on behind the scenes of the year’s biggest movies. Warner Bros./DC Comics dropped the epic team-up trailer for their Justice League movie early this morning, but earlier still came Disney/Lucasfilm’s announcement regarding Rian Johnson‘s Star Wars: The Last Jedi. Not only did they reveal a pair of short teaser videos, nor did they stop at announcing the film’s new trailer dropping early this week, but they also confirmed that early ticket sales will go live once the trailer arrives. While this might be some subtle sniping between studios, fans of both franchises win out at the end of the day.
Lucasfilm announced today that the trailer for Star Wars: The Last Jedi will debut on ESPN’s Monday Night Football (Sponsored by corporate synergy!) on Monday, October 9th during halftime of the Minnesota Vikings vs. Chicago Bears game in Chicago. The game starts at 5:15 p.m. PDT/8:15 p.m. EDT. Following the trailer launch, tickets to the highly anticipated cinematic event will be on sale everywhere movie tickets are sold. Star Wars: The Last Jedi opens in U.S. theaters on December 15.
Check out a pair of teasers below:
— Star Wars (@starwars) October 8, 2017
— Good Morning America (@GMA) October 8, 2017
And for more on Star Wars: The Last Jedi, here’s the official synopsis and our recent write-ups:
In Lucasfilm’s Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of The Force Awakens join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.
The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro.
Star Wars: The Last Jedi is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers.
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