Immediately following the Hall H panel for The Adventures of Tintin, director Steven Spielberg and producer Peter Jackson held a press conference for the film at the Hilton Bayfront. I’ll be posting a full transcription of the conference a little later. In the meantime, I wanted to post an excerpt of what Spielberg had to say about 3D technology. The footage screened during Tintin’s panel looked really fantastic in the format and, given that he’s a highly influential voice in the industry, I thought some of what he had to say was pretty interesting. Hit the jump for the excerpt.
Near the end of the conference, a question was posed regarding the use of 3D in The Adventures of Tintin. Spielberg delivered a detailed and thoughtful response not only in regards to how the technology applies to his film, but its place within the industry as a whole. Here’s what he had to say:
“I’m certainly hoping that 3D gets to the point where people do not notice it because once they stop noticing it it just becomes another tool and an aid to help tell a story. Then maybe they can make the ticket prices comparable to a 2D movie and not charge such exorbitant prices just to gain entry into a 3D one, with the exception of IMAX, where we are getting a premium experience in a premium environment, but to show a 3D movie in a similar theater in a multiplex next to another similar theater showing a 2D movie hoping someday there will be so many 3D movies that the point of purchase prices can come down which I think would be fair to the consumer.
Not every movie, in my opinion, should be in 3D. There’s a lot of stories I wouldn’t shoot in 3D. But, you know, there are movies that are perfect in 3D. I think the last great 3D movie I saw that really enhanced the experience for me, you’ll have to excuse me for mentioned a film I co-produced, it was the last Transformers which I think is the most amazing 3D experience I’ve seen since Avatar. But, 3D needs a trained eye. It can’t be done by everybody. People who just do 3D just for the sake of commercializing their movie another five or six percent and they don’t know really how to do it, they should care how to do it better by bringing other directors and collaborators into their lives to help teach and instruct how you really make a 3D movie because it’s not just like putting a new lens on a camera and forgetting it. It takes a lot of very careful consideration. It will change your approach to where you put the cameras. So, 3D isn’t for everybody.”
Again, none of this is groundbreaking news. Nevertheless, I always appreciate hearing the perspective of someone as respected as Spielberg, especially when in regards to something as potentially polarizing as the 3D debate. As I mentioned earlier, make sure you check back later for a full transcription of the conference that also includes Peter Jackson’s response to 3D.
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