Capcom is hitting “Continue” on another Street Fighter movie despite suffering a pair of brutal KOs on their previous attempts. Speaking to GamerLive.tv, Capcom’s vice president of strategic planning and business development, Christian Svensson said that they’re still moving forward with attempts to successfully bring the long-running videogame franchise to the big screen. Here is his amazing answer to why Street Fighter: The Legend of Chun-Li was such an astounding failure:
There’s a book to be written there. This is where I have to be careful. Let’s just say there were a lot of people with different ideas as to what was the best route to take with that movie. A path was chosen, a result was had. I think there are some learnings internally that we’ve taken away from that experience.
Hit the jump for more quotes from the interview along with a cool fan-made movie that hit the web recently.
On the potential of crappy Street Fighter diluting the brand:
As long as the games are strong, the fans will be there. Certainly, the other part of this is we do have actually very successful uses of Street Fighter IP in comics and merchandise like Snuggies and action figures. I’d look at the movies as an opportunity missed, rather than anything that’s damaged us
I agree with him there. I can’t think of a video game movie that has irreparably damaged the source material. But what I really liked about this quote is that I didn’t know about Street Fighter snuggies. And yet, no electric Blanka-et?
On how movies integrate into Capcom’s larger business plan:
I think if you ask Haruhiro Tsujimoto, who’s our COO and President in Japan, the model he’s always put forward to us is the Marvel model. That is, Marvel’s business was comic books, but they have branched out and become a pop culture media company. I think that’s really the ultimate goal for Capcom in the long term. I don’t think it’s an easy path. It’s not an immediate path where this is going to happen, but we already do content expansion through a variety of media — novels, comics, and soundtracks.
I have to admire the ambition, but I think there’s confusion on source material. Marvel began in comic books, but comic books and movies have always been close cousins of each other. But even taking away the visual/spatial relationship the two share, comics are stories. A Street Fighter game isn’t about story. There personalities and minor backstories, but the game isn’t a narrative. It’s about down-to-forward plus punch.
And since that’s the essence of the games, it’s about getting a good fight choreographer. I’d recommend Joey Ansah, who directed the bad-ass short film called Street Fighter Legacy. Check it out below: