Whenever it comes time to prepare for the onslaught of Super Bowl advertising, I always think back to the old Daily Show line, “This year’s Super Bowl will feature over two hours of advertising interrupted by football.” Being the most-watched TV event of the year warrants the ever-increasing price tag for 30-second spots, which this year reportedly cost $4 million. In between funny Doritos commercials and misogynistic Bud Light commercials, three studios will be broadcasting ads for their major 2012 films. According to THR, this year’s Super Bowl will have ads from Paramount, Universal, and Disney while 20th Century Fox, Warner Bros., and Sony will be sitting out. Also, Lionsgate isn’t showing off anything so don’t expect a spot for The Hunger Games.
Hit the jump for my predictions on what ads we can expect to see. Click here to see all the movie ads that ran during last year’s Super Bowl.
Disney will almost certainly run an ad for John Carter, which opens March 9th. I wouldn’t be surprised if they also had spots for The Avengers (opening May 4th) and Brave (June 22nd)
Paramount is probably going to run an ad for G.I. Joe: Retaliation (June 29th). Titanic 3D (April 6th), Madagascar 3: Europe’s Most Wanted (June 8th), and The Dictator (May 11th) may also get TV spots.
Universal ran an ad during last year’s Super Bowl for Cowboys & Aliens which prompted everyone at my party to ask, “Is that a real movie?” They’ll likely be asking the same question if the studio runs an ad for Battleship (May 18th). We might also see ads for Safe House (February 10th), The Lorax (March 2nd), American Reunion (April 6th), and Snow White and the Huntsman (June 1st).