The ratings are in, and Super Bowl XLVI just barely edged out last year’s game to rank as the most watched program in television history. Nearly 111.3 million people tuned in to watch the Giants vs. Patriots match-up and, subsequently, a whole lotta advertising. Last night we brought you a compilation of all the movie-related spots that ran during the game (including an extended version of The Avengers ad, which is fantastic), and today we’d like to bring your attention to the actual commercials. While most of us are looking for the cleverest or most laugh-inducing spot when judging these super-sized budgeted ads, quite a few notable filmmakers were actually behind many of last night’s spots.
After the jump you’ll find a compilation of ads directed by Peter Berg, Todd Phillips, David Gordon Green, Craig Gillespie, Bobby Farrelly, Matthijs van Heijningen Jr., Lance Acord, Joe Pytka, Jake Scott, Fredrik Bond, Chris Smith, Miguel Arteta, Wayne McClammy, and Noam Murro.
Big thanks to /Film for hipping us to who directed what.
Honda CR-V directed by Todd Phillips (Old School, The Hangover):
The Voice directed by Peter Berg (Friday Night Lights, Hancock, upcoming Battleship):
Chrysler “Halftime in America” starring Clint Eastwood directed by David Gordon Green (Pineapple Express, George Washington):
Samsung Mobile directed by Bobby Farrelly (There’s Something About Mary, Dumb and Dumber, upcoming The Three Stooges):
Acura starring Jerry Seinfeld and Jay Leno directed by Craig Gillespie (Lars and the Real Girl, Fright Night remake):
Audi directed by Matthijs van Heijningen Jr. (The Thing remake):
Volkswagen directed by Lance Acord (cinematographer of Lost in Translation, Being John Malkovich, and Where the Wild Things Are):
Pepsi Max directed by Joe Pytka (Space Jam):
Budweiser Prohibition and Hyundai directed by Jake Scott (Welcome to the Rileys, upcoming Jeff Buckley Biopic):
H-E-B directed by Chris Smith (American Movie, Home Movie):
belVita Breakfast directed by Miguel Arteta (The Good Girl, Cedar Rapids):
Best Buy Phone Innovators directed by Wayne McClammy (Jimmy Kimmel Live!, The Sarah Silverman Show):
Pepsi, Chevy Sonic, Kia, and Chevy Silverado directed by Noam Murro (Smart People, upcoming 300 sequel 300: Battle of Artemisia):