Super Bowl Movie Commercials: THE AVENGERS, BATTLESHIP, JOHN CARTER, THE LORAX, G.I. JOE 2, THE DICTATOR

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Now that we’ve seen the Giants get the W and Madonna DJ the halftime show, it’s time to revisit the most important aspect of the Super Bowl: advertising. We saw a handful of movie trailers during the most watched television event of the year, with spots for everything from The Avengers to The Lorax to Battleship. I think it’s safe to say that The Avengers spot was far and away the best of the bunch; it was certainly the most anticipated. While many were wondering just how much of Joss Whedon’s all-star superhero pic we’d see, I think Marvel nailed the ad. It teased just enough to appease fans familiar with the comics, and highlighted the right aspects to appeal to the general moviegoing public (Iron Man and Captain America are gonna be in a movie together? Neato!). If you thought that trailer was cool, Marvel has released a full one-minute extended version of the spot with 100% more Hulk that we’ve included after the jump.

I was pleasantly surprised by Disney’s John Carter spot, but I’m still not convinced that the general audience has a handle on what the film’s about. Battleship still looks ridiculous, but selling it as the next Transformers is a wise business decision. After the jump we’ve compiled all the movie trailers that ran during the big gamel, including extended versions of the John Carter and The Avengers spots. Hit the jump to check ‘em out.

Here are the trailers that ran during the Super Bowl:

JOHN CARTER – March 9th

From Academy Award(R)-winning filmmaker Andrew Stanton comes “John Carter”–a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). “John Carter” is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.

THE AVENGERS – May 4th

Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”–the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012. In “Marvel’s The Avengers,” superheroes team up to pull the world back from the brink of disaster when an unexpected enemy threatens global security.

THE LORAX – March 2nd

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).

BATTLESHIP – May 18th

Peter Berg (Hancock) produces and directs Battleship, an epic-scaled action-adventure that unfolds across the seas, in the skies and over land as our planet fights for survival against a superior force. Inspired by Hasbro’s classic naval combat game, Battleship stars Taylor Kitsch as Lt. Alex Hopper, a Naval officer assigned to the USS John Paul Jones; Brooklyn Decker as Sam Shane, a physical therapist and Hopper’s fiancée; Alexander Skarsgård as Hopper’s older brother, Stone, Commanding Officer of the USS Sampson; Rihanna as Petty Officer Raikes, Hopper’s crewmate and a weapons specialist on the USS John Paul Jones; and international superstar Liam Neeson as Hopper and Stone’s superior (and Sam’s father), Admiral Shane.

Berg directs this epic action-adventure also produced by Scott Stuber (Couples Retreat), Sarah Aubrey (The Kingdom), Brian Goldner and Bennett Schneir of Hasbro (the Transformers franchise), along with Duncan Henderson (Master and Commander) and Jeffrey Silver (300). The film is written by Jon Hoeber & Erich Hoeber (Red).

The battle for Earth begins at sea.

G.I. JOE: RETALIATION – June 29th

A follow-up to the 2009 release of G.I. JOE: RISE OF THE COBRA, which grossed over $300M worldwide, Paramount Pictures, MGM and Skydance Productions, in association with HASBRO and di Bonaventura Pictures, commences production on G.I. JOE: RETALIATION. In this sequel, the G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.

ACT OF VALOR – February 24th

An unprecedented blend of real-life heroism and original filmmaking, Act of Valor stars a group of active-duty Navy SEALs in a powerful story of contemporary global anti-terrorism. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.

Act of Valor takes audiences deep into the secretive world of the most elite, highly trained group of warriors in the modern world. When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the U.S., a team of SEALs is dispatched on a worldwide manhunt. As the valiant men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitment to country, team and their families back home.

Each time they accomplish their mission, a new piece of intelligence reveals another shocking twist to the deadly terror plot, which stretches from Chechnya to the Philippines and from Ukraine to Somalia. The widening operation sends the SEALs across the globe as they track the terrorist ring to the U.S.-Mexico border, where they engage in an epic firefight with an outcome that has potentially unimaginable consequences for the future of America.

And here are a couple that ran during the pre-game coverage:

THE HUNGER GAMES – March 23rd

Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains.

Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.

THE DICTATOR – May 11th

The Dictator, starring Sasha Baron Cohen, tells the heroic story of a dictator who risked his life to ensure that democracy would never come to the country he so lovingly oppressed.




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  • sense 11

    The Avengers trailer gave me goosebumps, they released an extended version that’s longer.

    • sense 11

      extended means longer lol sorry for the double statement

  • Nick

    Spot for The Dictator makes fun of NBC. Always a good decision.

  • Terry

    I think the avengers looks too effing cartoony. And that damn music sucks righteous balls, IMHO. I wish it were darker like in film noir.

    • joe

      Why does a comic have to be “darker”?? The Avengers is NOT a “dark” comic.

      • joe

        *comic adaptation

      • Drake

        Have you even read the Avengers? I also agree it looks too much like a cartoon and the CGI looks bad in parts, a lot of work needs to be done to clean it up.

  • Sccitylhh

    That circular shot of the Avengers starts with no Hulk and ends with Hulk. Hmmmmm…

    • TK

      Bro watch it fram by fram…ill see it does start with hulks tiny biny bit.

      • Sccitylhh

        Bro, if you have to look at it frame by frame, it’s not clear enough.

    • Brandon Avery

      Where in the world is Black Panther, Giant/Ant-Man, and wasp??? Has no one else noticed this? I want the whole team…

  • wolverqueen

    Avengers advert was great, Captains costume looks great, Hulk looks great. Only problem, the baddies look like green goblin from spider man 1 which is bad.

    John Carter looks like Return Of The Jedi, I’m sure someone good at editing good mix the two and you would not tell the difference.

    Dictator looks like Borat with a big beard.

    GI Joe looks good, Battleship actually looks good as well.

  • Grant keanan

    Battleship,John Carter,and The Avengers have me excited.

    The Dictator is a waste of 60 secs of my life that I want back!!!!

  • LEM

    Avengers looks awesome! I’m a little relieved.

  • kirk

    I’m not a fanboy so I really don’t get what’s so great about the Avengers trailer. It hardly had an action and everyone looks done up like plastic action figures. Maybe I’m just talking against all the kids on the Internet. Looks extremely cheesy like Green Lantern.

  • Dsimolke

    Does anyone else think The Avengers seems to be built around a singular, impossibly massive, action set-piece? In all of the trailers the action appears to take place only in one particular downtown area. Is this movie going to be an hour of prep and build-up, and then an hour of the grandest, self-contained action sequence ever? I may be stretching this a bit, but all the fighting does just seem to take place in one location. Even the context of that situation seems to never change. I’m not even saying it’s a bad thing. It could be cool (if this theory is even correct; which who knows). Granted there will be minor lead-up action of some sort, but I’m referring to scenes of the “BIG” sort in my previous sentences. Not something like Thor and Capt. America doing a little witty one-on-one fight session just to create some rapport or something. Does anyone see what I’m saying? I just want to know what other people have seen or gotten out of it.

    • HelghastUser

      ‘Does anyone see what I’m saying?’

      Yes and i agree. It’ll probably be mostly build up and then a long action sequence. If they do this right, Hulk loses control sometime in the movie. It shouldn’t end with him still being part of the team…

    • Rockslide

      I’ve kinda thought the same thing and that has scared me a bit. For something as epic as the Avengers, I hope it doesn’t climax in this little street area like they keep showing. It should be a huge city-wide brawl. If they keep it isolated to this one small area, it will have a lot of the problems that the Incredible Hulk climax had. TF3 had them destroying buildings all over and a massive scale of “battle”. I hope the Avengers can have that same epic-ness but with the added value of characters you can care about. I really hope its not just this one Times Square battle set.

  • Matthew M

    AVENGERS, Yes; HUNGER GAMES, Yes; JOHN CARTER, Yes; the rest, not so much, no.

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  • Spence

    Dsimolke, I actually hope your theory is right. Taking a movie like “13 Assassins” as an example, I think it’s really interesting to spend the first half of the movie building the team, only hinting at the action to come, and then spend the whole second half of the movie kicking ass. That’s the direction I want the movie to go. Give me some build up. It doesn’t have to be action the whole movie, that’s not what the Marvel fans will be there exclusively to see.

    I’m genuinely excited about that. John Carter looks alright, but Battleship still looks like an SNL sketch to me.

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  • Mik

    Now that’s the Hulk I want to see, Hulk smacking a spaceship is “Classic Kubert”.

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  • Brandon Avery

    Where in the world is Black Panther, Giant/Ant-Man, and wasp??? Has no one else noticed this? I want the whole team…

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  • Craig

    Avengers and Act of Valor trailers both gave me goosebumps, two of the movies im looking most forward to this year for sure

  • Dean

    if you pause the Avengers trailer at the 30 second mark… those looks like Skrulls to me!

  • Phoenix

    Is anyone else curious as to why Thor would go back to wearing his old costume for the final battle in the city? The dude’s a badass god; is going sleveless (as we see him when he’s bringing down the hammer on Cap’s shield in the trailer) really lessen his chances of survival?

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