Now that we’ve seen the Giants get the W and Madonna DJ the halftime show, it’s time to revisit the most important aspect of the Super Bowl: advertising. We saw a handful of movie trailers during the most watched television event of the year, with spots for everything from The Avengers to The Lorax to Battleship. I think it’s safe to say that The Avengers spot was far and away the best of the bunch; it was certainly the most anticipated. While many were wondering just how much of Joss Whedon’s all-star superhero pic we’d see, I think Marvel nailed the ad. It teased just enough to appease fans familiar with the comics, and highlighted the right aspects to appeal to the general moviegoing public (Iron Man and Captain America are gonna be in a movie together? Neato!). If you thought that trailer was cool, Marvel has released a full one-minute extended version of the spot with 100% more Hulk that we’ve included after the jump.
I was pleasantly surprised by Disney’s John Carter spot, but I’m still not convinced that the general audience has a handle on what the film’s about. Battleship still looks ridiculous, but selling it as the next Transformers is a wise business decision. After the jump we’ve compiled all the movie trailers that ran during the big gamel, including extended versions of the John Carter and The Avengers spots. Hit the jump to check ‘em out.
Here are the trailers that ran during the Super Bowl:
JOHN CARTER – March 9th
From Academy Award(R)-winning filmmaker Andrew Stanton comes “John Carter”–a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). “John Carter” is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.
THE AVENGERS – May 4th
Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”–the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012. In “Marvel’s The Avengers,” superheroes team up to pull the world back from the brink of disaster when an unexpected enemy threatens global security.
THE LORAX – March 2nd
From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).
BATTLESHIP – May 18th
Peter Berg (Hancock) produces and directs Battleship, an epic-scaled action-adventure that unfolds across the seas, in the skies and over land as our planet fights for survival against a superior force. Inspired by Hasbro’s classic naval combat game, Battleship stars Taylor Kitsch as Lt. Alex Hopper, a Naval officer assigned to the USS John Paul Jones; Brooklyn Decker as Sam Shane, a physical therapist and Hopper’s fiancée; Alexander Skarsgård as Hopper’s older brother, Stone, Commanding Officer of the USS Sampson; Rihanna as Petty Officer Raikes, Hopper’s crewmate and a weapons specialist on the USS John Paul Jones; and international superstar Liam Neeson as Hopper and Stone’s superior (and Sam’s father), Admiral Shane.
Berg directs this epic action-adventure also produced by Scott Stuber (Couples Retreat), Sarah Aubrey (The Kingdom), Brian Goldner and Bennett Schneir of Hasbro (the Transformers franchise), along with Duncan Henderson (Master and Commander) and Jeffrey Silver (300). The film is written by Jon Hoeber & Erich Hoeber (Red).
The battle for Earth begins at sea.
G.I. JOE: RETALIATION – June 29th
A follow-up to the 2009 release of G.I. JOE: RISE OF THE COBRA, which grossed over $300M worldwide, Paramount Pictures, MGM and Skydance Productions, in association with HASBRO and di Bonaventura Pictures, commences production on G.I. JOE: RETALIATION. In this sequel, the G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.
ACT OF VALOR – February 24th
An unprecedented blend of real-life heroism and original filmmaking, Act of Valor stars a group of active-duty Navy SEALs in a powerful story of contemporary global anti-terrorism. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.
Act of Valor takes audiences deep into the secretive world of the most elite, highly trained group of warriors in the modern world. When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the U.S., a team of SEALs is dispatched on a worldwide manhunt. As the valiant men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitment to country, team and their families back home.
Each time they accomplish their mission, a new piece of intelligence reveals another shocking twist to the deadly terror plot, which stretches from Chechnya to the Philippines and from Ukraine to Somalia. The widening operation sends the SEALs across the globe as they track the terrorist ring to the U.S.-Mexico border, where they engage in an epic firefight with an outcome that has potentially unimaginable consequences for the future of America.
And here are a couple that ran during the pre-game coverage:
THE HUNGER GAMES – March 23rd
Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains.
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
THE DICTATOR – May 11th
The Dictator, starring Sasha Baron Cohen, tells the heroic story of a dictator who risked his life to ensure that democracy would never come to the country he so lovingly oppressed.