Weekend Box Office: JACK THE GIANT SLAYER Tops Slow Weekend with $28 Million

by     Posted 1 year, 235 days ago

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2013’s box office downturn stretched to its sixth frame this weekend, as Warner Brothers’ Jack the Giant Slayer failed to justify its giant pricetag. From 3,525 locations, the fairytale adaptation took in an estimated $28 million – more than its Friday estimate promised, but less than half of what The Lorax delivered at this time last year. The weekend’s other offerings fared little better though, in the case of The Last Exorcism Part II, a small opening was mitigated by an even smaller budget.

 Title Weekend Total
1.  Jack the Giant Slayer $28,010,000 $28
2.  Identity Thief $9,700,000 $107.4
3.  21 & Over $9,000,000 $9
4.  The Last Exorcism Part II $8,030,000 $8
5.  Snitch $7,700,000 $24.4
6.  Escape from Planet Earth $6,726,000 $43.2
7.  Safe Haven $6,300,000 $57
8.  Silver Linings Playbook $5,941,000 $115.5
9.  A Good Day to Die Hard $4,500,000 $59.6
10.  Dark Skies $3,556,000 $13.4

Friday Box Office: JACK THE GIANT SLAYER, 21 & OVER and THE LAST EXORCISM PART II All Disappoint

by     Posted 1 year, 236 days ago

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Yikes! For anyone hoping that this weekend’s slate of new movies would pull the domestic box office out of its deadly tailspin, get used to disappointment. Three new titles opened wide on Friday (four, if you count the independent thriller Phantom), but each is looking like more of a dud than the last. With an estimated $7.7 million from 3,525 locations, the best that can be said of Warner Brothers’ pricey Jack the Giant Slayer is that it didn’t have to vie for first place with the month-old Identity Thief. Director Bryan Singer’s fantasy film is expected to stay on top this weekend with around $25 million, though that falls far short of the film’s reported $200 million pricetag. 21 & Over was in second place on Friday with an estimated $3.3 million from its 2,771 locations. At this point, $10 million is the most that the teen-party flick can hope to see through Sunday so… not quite the Project X redux that was promised. Finally, back in August 2010, The Last Exorcism became a surprise hit when it earned over $20 million on its debut frame. This weekend, The Last Exorcism Part II is expected to make just $8.5 million – less than its predecessor realized on its first day.  We’ll have complete details and the top ten tomorrow.

 Title Friday Total
1.  Jack the Giant Slayer $7,710,000 $7.7
2.  21 & Over $3,340,000 $3.3
3.  The Last Exorcism Part II $3,250,000 $3.2
4.  Identity Thief $2,700,000 $100.4
5.  Snitch $2,100,000 $18.8

Super Bowl TV Spots for FAST AND FURIOUS 6, IRON MAN 3, STAR TREK INTO DARKNESS, THE LONE RANGER, and More

by     Posted 1 year, 263 days ago

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Tonight during Super Bowl XLVII, new ads ran for Iron Man 3, Star Trek Into Darkness, The Lone Ranger, Oz the Great and Powerful, World War Z, Snitch, 21 & Over, and Fast & Furious 6.  If you missed the big game, aren’t planning to watch the game, or just want to watch the ads again, we’ve got them all in one handy article.  Now that all the ads have been posted, I’ve added my thoughts.

Hit the jump to check out the TV spots.

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