Universal and Relativity are locked in a heated battle over releasing Snow White movies that no one really cares about. Relativity’s Untitled Snow White Project (directed by Tarsem Singh and starring Lily Collins, Armie Hammer, and Julia Roberts) was originally set for June 29, 2012 Universal’s Snow White and the Huntsman (directed by Rupert Sanders and starring Kristen Stewart, Chris Hemsworth, and Charlize Theron) was originally set for December 21, 2012. To beat Relativity to the box office, Universal moved their film up to June 1, 2012. So what could Relativity possible do? The studio has sent out a press release announcing they’ll move their Snow White up to March 16, 2012. I imagine Universal will respond by breaking the space-time continuum and they’ll release Snow White and the Huntsman yesterday.
On March 16, 2012, Relativity’s Snow White will now face off against 21 Jump Street starring Jonah Hill and Channing Tatum, and the crime-thriller Contraband starring Mark Wahlberg and Kate Beckinsale. This announcement is also the perfect opportunity for you to read Brendan’s new column about the game of chicken Universal and Relativity are playing out. Brendan stated that it was inadvisable for Relativity to move up their film, and I wholeheartedly agree. Hit the jump for Relativity’s press release which also provides release dates for the adaptation of Nicolas Sparks’ Safe Haven and Phillip Noyce’s submarine thriller Hunter Killer.