ALCATRAZ New York City Viral Event Video Recap

     February 27, 2012

Given that Fox’s Alcatraz is produced by J.J. Abrams’s Bad Robot production company, the show features a pretty hefty mythological bent alongside its “criminal of the week” procedural aspect. Bad Robot has gone all out on a viral campaign for …

ALCATRAZ Viral Campaign Recap with Video and Images

     February 4, 2012

The modern era of media is a fractured landscape. Where once 70 million Americans could watch The Beatles on Ed Sullivan, today networks must fight for viewer attention with TiVo, cable, video games and of course, the internet. Simply making …

Reader Report from the ALCATRAZ Viral Scavenger Hunt

     January 29, 2012

Fox is trying some very fun and innovated approaches to marketing its new J.J. Abram’s produced supernatural procedural Alcatraz. The network began its viral campaign by sending a mysterious box to the Collider offices, then followed up with a premiere …