While, “Can I get that on Netflix?” still remains the primary question people have when it comes to streaming a title, Amazon Prime refuses to play runner-up. Today, the company announced they had struck an exclusive deal with HBO to stream some of the network’s biggest series including The Wire, The Sopranos, Eastbound & Down, early seasons of Boardwalk Empire and True Blood, and eventually seasons of Girls, The Newsroom, and Veep. It’s a savvy move by both companies. When an increasing number of consumers are ditching their cable subscriptions, HBO can’t rest its streaming business entirely on HBO GO. However, they can’t undermine the service entirely, so they’re carefully selecting what can be shared with another company.
Meanwhile, Amazon may not get the crème-de-la-crème of HBO’s current programming (the press release makes no mention of Game of Thrones or True Detective, the two shows that were so popular they crashed HBO GO), but it gets more than enough to woo more subscribers. The only big loser here is Netflix, who recently announced they’ll probably increase prices for new subscribers. When it comes to streaming, we may now start asking, “Can I get that on Prime?” Hit the jump for the press release. The first wave of content will arrive on Amazon Prime on May 21st.