For the third week in a row, The Avengers dominated the box office. Marvel’s superheroes added another $55 million to their domestic total – putting the film over $450 million in a record-breaking seventeen days. Meanwhile, the three new releases that lined up to challenge The Avengers all struggled in the blockbuster’s wake.

We’re done with Sacha Baron Cohen’s most famous creations, cinematically speaking. When Da Ali G show hit it was a sensation in England, and a cult hit in America, and ignitied some stateside interest in this great prankster. On the show he played the daft Ali G (which was turned into the film Ali G Indahouse, released DTV stateside), the foreigner Borat (which was turned into runaway hit Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan) and the gay German fashionista Bruno (turned into Bruno). With the huge success of Borat, the possibility of Cohen being able to prank people got smaller and smaller, and so Bruno is the last shot until Cohen turns himself into something new, or hides for a while. My review of Bruno after the jump.

The weekend belonged to Sacha Baron Cohen and “Brüno” – had it gone down differently it would have made the last ten months of tireless promotion seem kind of over the top.  Though “Brüno” was the clear winner with $30 million in its first three days, this is not exactly the win that Universal may have hoped for when it picked up the rights to Baron Cohen’s latest mockumentary.  Not only did “Brüno” fail to blow those “Borat” percentages out of the water, but the prospects of the film showing “Borat” sized legs through the coming weeks is almost non-existent… unless watching two men, er, kiss suddenly becomes a lot more acceptable in the heartland.