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	<title>Collider&#187; ControlTV</title>
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		<title>Creators of ROBOT CHICKEN Seth Green and Matthew Senreich to Launch Online Reality Experiment CONTROLTV</title>
		<link>http://collider.com/seth-green-matthew-senreich-control-tv/</link>
		<comments>http://collider.com/seth-green-matthew-senreich-control-tv/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:41:41 +0000</pubDate>
		<dc:creator>Jason Barr</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[ControlTV]]></category>
		<category><![CDATA[Matthew Senreich]]></category>
		<category><![CDATA[Seth Green]]></category>

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The guys responsible for the Emmy award-winning Robot Chicken are setting their sights on reality television.  Per THR, creators Seth Green and Matthew Senreich are preparing to launch an “online reality experiment in which viewers decide every major decision a person makes for six weeks.”  The experiment, known as ControlTV, will begin this fall on the DBG Video Network and will consist of a twenty-something man being told what to do (i.e. what to eat, wear, who to date, etc.) in real-time by online users.

For more info on ControlTV and for why I’m interested in seeing how audiences respond to the series, hit the jump.



From the report, Green and Senreich’s show is partnering with Ford and Sprint Nextel who will act as embedded sponsors within the show (apparently the protagonist will drive a 2011 Ford Fiesta and use a Sprint phone).  According to Green:

"ControlTV places the audience in complete control of a show for the first time ever, and we are eager to learn what they will decide for our protagonist," Green said. "We are thrilled to partner with DBG, Ford and Sprint on this groundbreaking new form of entertainment."

From Co-producer Richard Saperstein (former president of Dimension Films):

"This show combines the voyeuristic pleasure of reality TV with the experience of control we get from video games," Saperstein said. "Plus, it's all going to play out in real time. The concept takes interactivity to a whole new level, and we think it will be highly addictive."

The phenomenon of reality television and ...]]></description>
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