Say what you will about some of the studio’s recent output, but Pixar’s operating process has remained steadfastly left-of-center since it broke out big with Toy Story in 1995. Many expected the studio to move to Los Angeles or take on a more traditional method of production following its immense success, but Pixar maintains its central headquarters in Emeryville, California and sticks to its central, creativity-inspiring work philosophies. One of the most curious aspects of the studio is the Pixar Braintrust, a group of Pixar creatives that weighs in on all of the studio’s features on a regular basis with a brutal honesty.
In an excerpt from his upcoming book Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, Pixar President Ed Catmull offers a detailed, behind-the-scenes look at the Braintrust process, offering extensive examples from Toy Story 3 and director Pete Docter’s new film Inside Out. Read some of Catmull’s insights after the jump.