Cool Interactive Trailer for SNOW WHITE AND THE HUNTSMAN

     May 23, 2012

Universal has released an excellent interactive trailer for Snow White and the Huntsman.  Rather than the awful trailer-for-trailer trend, I wish more studios would take the interactive approach where the trailer can lead to behind-the-scenes featurettes, concept art, and other …

SUPER 8 Interactive Trailer Included in PORTAL 2

     April 20, 2011

In a cool bit of cross-over marketing, Portal 2, one of the most-anticipated games of the year, included an interactive trailer for J.J. Abrams’ Super 8, one of the most-anticipated films of the year.  Rather than just stick a video …

Interactive Trailer for LITTLE FOCKERS

     December 20, 2010

This past year, we’ve seen the rise of “Interactive Trailers”, which allow viewers to stop the trailer and go deeper into the film, whether it’s with director’s commentary, photos, or fun facts.  The “i-Trailer” was done well with Scott Pilgrim …

Interactive Trailer for David Fincher’s THE SOCIAL NETWORK

     September 15, 2010

Sony has released an interactive trailer for David Fincher’s The Social Network.  Like the Scott Pilgrim vs. The World i-Trailer that was release last month, you’re provided facts, videos, commentary, and other assorted goodies as you watch.  While the trailer …