Universal has released an excellent interactive trailer for Snow White and the Huntsman. Rather than the awful trailer-for-trailer trend, I wish more studios would take the interactive approach where the trailer can lead to behind-the-scenes featurettes, concept art, and other fun stuff. The trailer-for-trailer thing only makes me feel annoyed towards an upcoming film, but this interactive trailer makes me want to see SWATH even more.
Hit the jump to check out the interactive trailer. The film also stars Charlize Theron, Kristen Stewart, Chris Hemsworth, Nick Frost, Bob Hoskins, Ray Winstone, Toby Jones, Eddie Marsan, and Ian McShane. Snow White and the Huntsman opens June 1st.
In a cool bit of cross-over marketing, Portal 2, one of the most-anticipated games of the year, included an interactive trailer for J.J. Abrams’ Super 8, one of the most-anticipated films of the year. Rather than just stick a video of the trailer on to the game’s list of extras, Valve (the company behind Portal 2) actually puts the player in the POV of someone on the train during the crash that was seen in the teaser trailer. It’s a nice approach and while nothing major is revealed, I appreciate the originality of the effort.
Hit the jump to check out a walkthrough of the interactive trailer. Portal 2 is available now on PC, Xbox 360, and PlayStation 3. Super 8 hits theaters on June 10th.
This past year, we’ve seen the rise of “Interactive Trailers”, which allow viewers to stop the trailer and go deeper into the film, whether it’s with director’s commentary, photos, or fun facts. The “i-Trailer” was done well with Scott Pilgrim vs. The World and The Social Network, and for those films, both of which reference interactive mediums (video games and the Internet, respectively), an interactive trailer makes sense. Why Universal decided to make an interactive trailer for Little Fockers makes somewhat less sense. Unless one of the behind-the-scenes clips is someone handing Robert De Niro a paycheck, I don’t think anyone really needs to go deeper into Meet the Parents universe.
But if you’re just bonkers for this franchise, then hit the jump to check out the interactive trailer. Little Fockers stars Ben Stiller, Robert De Niro, Blythe Danner, Owen Wilson, Teri Polo, Barbara Streisand, Jessica Alba, and Dustin Hoffman. It opens December 22nd.
Sony has released an interactive trailer for David Fincher’s The Social Network. Like the Scott Pilgrim vs. The World i-Trailer that was release last month, you’re provided facts, videos, commentary, and other assorted goodies as you watch. While the trailer itself was already released and therefore offers no new footage, there’s still plenty to learn from this i-Trailer and you could eat up a good half-hour of your day reading and watching all it has to offer.
The film, which stars Jesse Eisenberg, Andrew Garfield, and Justin Timberlake, has been receiving early rave reviews. In Steve’s review, he said the film was to the 2000s what Easy Rider was to the 1960s and Wall Street was to the 1980s. Hit the jump to check out the interactive trailer. The Social Network opens October 1st.
Scott Pilgrim vs. The World may be inundating folks with marketing right now, but at least Universal has the courtesy to be super-creative about it. After setting the high-score at Comic-Con, the studio has now released an “i-Trailer” for the movie. It’s an interactive trailer and it’s done with the same care you would see done on a DVD or Blu-ray (Well, a good DVD or Blu-ray–like the ones for Shaun of the Dead and Hot Fuzz). As you watch the trailer, you can click for more facts and behind-the-scenes featurettes, “earn achievements and points”, and basically learn a lot of cool stuff about the making of the movie. I don’t know if this i-Trailer is the beginning of a trend, but it should be. If people are interested in your movie, then why not give them an opportunity to find out more about the production? Of course, I don’t think it would be appropriate for every movie. An i-Trailer for Precious probably wouldn’t be the best idea.
Hit the jump to check out the i-Trailer. Scott Pilgrim vs. The World opens on August 13th.