To the shock of no one, lots and lots of people watched the latest trailer for The Avengers over and over again. Marvel Studios announced today that the new trailer has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new iTunes record. It should be noted that the first trailer for The Avengers broke the previous iTunes record for views in a 24 hour period, which itself was eclipsed by the first trailer for The Dark Knight Rises. It’s probably safe to assume that this 13.7 million views record will be broken by the next trailer for The Dark Knight Rises, which itself will most likely be broken by yet another comic book property. This is the digital age and nerds are king.
Hit the jump to re-watch the trailer once more and to check out the full press release regarding the record breaking. For all your Avengers needs, be sure to check out 40 new high-resolution images from the film, the new poster, and this feature in which the cast talks about their characters. The Avengers opens in 3D on May 4th.
In not so surprising news, nerds like comic book movies. A lot. The first trailer for Marvel’s all-star superhero movie The Avengers broke the iTunes record for most-viewed trailer in history. The first extended look at the film was downloaded over 10 million times in the first 24 hours that it was available. It broke the previous record of 6 million views in 24 hours that was held by the trailer for Transformers: The Dark of the Moon.
Hit the jump to read the full press release, and to watch the now record-breaking trailer. The film stars Robert Downey Jr., Chris Hemsworth, Chris Evans, Samuel L. Jackson, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Mark Ruffalo, and Cobie Smulders. The Avengers opens in 3D on May 4th, 2012.
Director David Lynch (Blue Velvet) has released his first original electronic single “Good Day Today”, backed with the narcotic blues track “I Know”, on iTunes. Lynch has signed the track to UK indie label Sunday Best Recordings. Sunday Best has commissioned a set of remixes of “Good Day Today” set for release in January.
While this is Lynch’s first original electronic single, the legendary filmmaker has been creating music for decades. He composed bits of music for Wild at Heart, Twin Peaks: Fire Walk with Me, Mulholland Drive, and Rabbits. He also produced and wrote lyrics for Julee Cruise’s first two albums, “Floating Into the Night” and “The Voice of Love”. Lynch recently collaborated on the album “Dark Knight of the Soul” with Sparklehouse and Danger Mouse. Click here to go buy “Good Day Today” on iTunes and hit the jump for the full press release.
While I enjoyed Toy Story 3, I absolutely loved the short film Day & Night that played in front of it. It’s the first film I’ve seen in 3D that effectively uses the technology for the purposes of the story instead of just spectacle. For those who haven’t seen it, Day & Night uses hand-drawn characters but inside the 2D lines are 3D events. It’s difficult to explain, but it basically uses 3D in a way that you’ve never seen before. I’m not a big fan of 3D, but Day & Night makes a strong case that the technology can be an effective storytelling tool and not just a cheap gimmick that studios are using the combat piracy and jack up ticket prices.
Day & Night is now available to buy on iTunes. Obviously, it doesn’t have the 3D effect, but it’s still a fantastic and imaginative film and I highly encourage you to check it out. iTunes also has all of Pixar’s other short films available for purchase.
While YouTube has been a problem for movie studios and television networks in the past, now that everyone is working together to monetize internet viewers, it seems they might be new BFF’s. That’s because mediamemo is reporting YouTube wants to offer what Apple does with iTunes: television shows, without commercials, for $1.99 an episode, the day after they air on broadcast or cable.
But there is one big difference. Unlike iTunes, which lets consumers own the shows, YouTube will only stream the episode, and not let you save it.
While I believe YouTube is going to cut a deal with the networks, they’re definitely going to have to adjust the price tag, or offer more than the one episode for the same price. Perhaps they could cut a great deal for a season pass, or find other innovative extras to make it more attractive for consumers.
Although everything I just wrote is based on a rumor, a deal with YouTube makes sense for all parties, so I’d imagine it’s just a matter of time before it’s officially announced.
Whether you’re a god-like Mac-user of a filthy leper with a PC (I’m the latter; damn one of my lips just fell off), Apple may soon be offering you the opportunity to watch TV via its iTunes service for only $30/month. Therefore, while you wouldn’t own any of the TV programs you watch, you would have the ability to watch all the TV programs you want…provided that TV networks decide to once again join forces with the brushed-aluminum side. Hit the jump to see if you’ll be changing the channel to Apple (hopefully without their snide, condescending ads).