We all know how this industry operates – if something is successful, it can’t just be a big winner on its own. It’ll be dubbed the next big thing and many will try to ride the wave and make a profit off of the concept as well. It’s happening with found footage horror movies, young adult book-to-film adaptations and superhero TV shows, but one of the biggest and riskiest trends of the moment is the shared cinematic universe.
Marvel’s currently dominating the box office with the MCU so, naturally, we’ve got DC and Warner Bros. showing off an enormous upcoming line-up, Sony trying to do something similar with the Spider-Man film franchise, Universal gunning to turn their classic monster movies into a new shared cinematic universe and we’ve also got Star Wars expanding laterally as well. Perhaps there’s enough hype surrounding some of these properties for the studios to pull it off, but, as Guardians of the Galaxy director James Gunn points out, there’s a risk of some becoming cart-before-the-horse-type situations. Hit the jump to check out his thoughts on the shared universe craze.