Hollywood A-listers throw the best apocalypse parties.  Directors Seth Rogen and Evan Goldberg have managed to land cameos from Emma Watson, Jason Segel and David Krumholtz, all starring as themselves, in the 2013 disaster comedy, The End of the World.  We already knew that James Franco would feature heavily in the film, since it seems that the celebs are crashing his apartment to ride out the apocalypse.   The place is starting to get a lot more crowded than the original short film that featured Rogen and Jay Baruchel as the only survivors holed up during the End of Days.  Watson is reportedly still in negotiations, but Segel and Krumholtz are set to join Jonah Hill, Danny McBride, Aziz Ansari, Craig Robinson and the others.  Should be one hell of a party. Hit the jump for more, including a trailer for the short film. [Update: Variety reports that Michael Cera and Rihanna are also circling cameo roles.]

Hoping to hop on the apocalyptic bandwagon that will surely never get annoying in 2012, Sony Pictures has entered into negotiations to finance and distribute The Apocalypse, an end of days comedy marking the directorial debut of Seth Rogen. Written by Rogen and Evan Goldberg from a story by Jason Stone, the pic was inspired by a short film called Jay and Seth vs The Apocalypse. In it, Rogen and Jay Baruchel play their real life selves while they ride out the end of the world in their apartment. Since two movie stars cooped up during Armageddon clearly isn’t enough, the project has expanded to include James Franco, Jonah Hill, Danny McBride and Craig Robinson now residing in Franco’s (presumably larger?) Los Angeles apartment. We previously reported that the pic would start shooting in February, but it looks as if that will be pushed back until spring. Hit the jump for more on The Apocalypse.

What’s a wizard to do after fighting off death eaters for several years?  There’s been heavy speculation about what Daniel Radcliffe plans to do after the Harry Potter franchise comes to a close next summer. Last month, he was confirmed to star in the adaptation of the ghost story The Woman in Black.  Now, Entertainment Biz! [via Shock Till You Drop] is reporting that the actor is “keen to get involved” in Seth Rogen and Jay Baruchel’s horror-comedy Jay and Seth Versus The Apocalypse.

Apocalypse began life as a film school project by Rogen and Baruchel but now the pair wants to develop it into a feature film. Entertainment Biz! adds that “the duo have knocked at Radcliffe’s door requesting him for an audition.”  Hit the jump to see the trailer for the original short as well as my thoughts on Radcliffe’s post-Potter career.

In June of 2008, Seth Rogen and Jay Baruchel parlayed a hilarious one-minute video clip into a deal for a major motion picture.  The concept for the film, “Jay and Seth vs. The Apocalypse”, would remain the same: two guys who sit in their apartment while the world ends; only the length and the budget would get bigger.  Seth Rogen and Evan Goldberg were supposed to be working on the “Jay and Seth” script for a planned 2010 release date for Mandate Pictures.  So, how are things going with that?  Hit the jump to find out.