
Even with Saturday’s family trade and higher ticket prices, Disney’s 3D re-issue of Beauty and the Beast could not catch Contraband this weekend. From its 2,863 locations Universal’s R-rated drama took in an estimated $24.1 million – a figure well above early expectations for the Mark Wahlberg vehicle. The other BIG news is the changing fortunes of last weekend’s number one film, The Devil Inside. Estimates have taken the film from number six – down to number eleven – and back up to number seven all within an hour. We’re hoping to get it right this with this one but, keep in mind, it’s all estimates until Monday morning…
|
Title |
Weekend |
Total |
| 1 |
Contraband |
$24,100,000 |
$24.1 |
| 2 |
Beauty and the Beast 3D |
$18,490,000 |
$18.4 |
| 3 |
Mission: Impossible 4 |
$11,500,000 |
$186.7 |
| 4 |
Joyful Noise |
$11,345,000 |
$11.3 |
| 5 |
Sherlock Holmes 2 |
$8,410,000 |
$170 |
| 6 |
The Girl with the Dragon Tattoo |
$6,800,000 |
$87.9 |
| 7 |
The Devil Inside |
$7,900,000 |
$46.2 |
| 8 |
Alvin and the Chipmunks 3 |
$5,800,000 |
$118.7 |
| 9 |
War Horse |
$5,600,000 |
$65.7 |
| 10 |
The Iron Lady |
$5,386,000 |
$5.9 |
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If 2011 closed as a bit of a downer, 2012 continues to surprise with its robust (early) box office performances. Last week Paramount’s The Devil Inside caught most of us off-guard with its big number one finish; this weekend it was Universal’s turn with Contraband. The R-rated thriller earned an estimated $8.7 million from 2,863 locations on Friday – a first place debut that puts it on track for a weekend 25% higher than expected. In second place, Disney’s 3D reissue of Beauty and the Beast took in $5.6 million from 2,625 venues and should reach $23 million by the end of the four-day MLK Holiday weekend. Warner Brothers’ Joyful Noise was the final new title of the weekend, not counting TWC’s The Iron Lady which expanded into 802 theatres and finished Friday in eighth-place. Noise earned $3.3 million from its 2,863 locations for a third-place tie with Mission: Impossible – Ghost Protocol. Rounding out the top five, The Devil Inside was down a giant 87% from its debut. With the film’s awful reviews, expect it to relinquish its current slot to Sherlock Holmes 2 by Sunday. Details and analysis tomorrow.
|
Title |
Friday |
Total |
| 1 |
Contraband |
$8,700,000 |
$8.7 |
| 2 |
Beauty & the Beast 3D |
$5,600,000 |
$5.6 |
| 3 |
Joyful Noise |
$3,300,000 |
$3.3 |
| 4 |
Mission: Impossible 4 |
$3,300,000 |
$178.5 |
| 5 |
The Devil Inside |
$2,700,000 |
$41 |

Dolly Parton and Queen Latifah are teaming up for Joyful Noise, which revolves a small-town gospel choir. As the film begins, the local choir director dies, and his widow (Parton) hopes to take over the job. Though Latifah is placed in charge, the two women join forces to keep the choir from folding. This is Parton’s first starring role in over a decade, after 1992′s Straight Talk.
According to THR, Todd Graff (Bandslam) is set to write and direct the feature for Alcon Entertainment. Graff is also the man behind the upcoming remake of Damn Yankees, with Jim Carrey and Jake Gyllenhaal as the leads.