In what sounds like a truly awesome job, Mike Vogel has headed all development for Hasbro Studios, the Los Angeles-based production division of Hasbro, Inc., since March 2011, shepherding many of the studio’s well-known brands from inception through success on The Hub, a joint venture between Hasbro and Discovery Communications, and on networks reaching more than 160 countries, globally. He works closely with producers, writers and artists, as well as independent entities, to re-imagine, reinvent and reignite the company’s beloved brands while collaborating on possible toys, products and licensing. Essentially, he makes a living being a big kid and bringing his childhood geek fantasies to life.
During this recent exclusive phone interview with Collider, Mike Vogel talked about what his day-to-day duties entail, what the biggest surprise has been, in terms of toy sales, how often they decide to rotate or add characters on their shows, how much they listen to fans to make sure their ideas are also incorporated, what they’re doing to reach the comic book movie audience, that they’ll have some big news and really cool stuff for fans at Comic-Con, the coolest toys and merchandise that he has in his office, the challenges of developing new properties, and the possibility of a Candyland cartoon or a KREO animated series. Check out what he had to say after the jump.