The National Association of Theater Owners (NATO) are oblivious to the scourge of shitty projection and people texting during movie theaters, but they’re feeling the need to step-up and ask for shorter movie trailers. According to /Film, NATO is responding to consumer complaints about the trailers being too long and showing too much of the movie. I’ve actually clocked it, and it takes about 10-15 minutes for all of the trailers to play. Personally, I don’t mind. It gives people more time to make it to the movie without interrupting the feature. What really needs to be killed is shit like Regal Cinemas’ “Firstlook” where we’re informed about the latest garbage on ABC Family.
Hit the jump for what NATO is asking from the Motion Picture Association of America (MPAA), which also includes a shorter window for marketing campaigns.
One of my favorite films at this year’s Sundance Film Festival was writer-director Joseph Gordon-Levitt’s Don Jon’s Addiction. In his feature directorial debut, Gordon-Levitt stars as a New Jersey guido addicted to porn. Even though this is the type of character that some would easily dismiss, Levitt find a way to let you see his sweet spot and you end up rooting for him. In addition to the great cast he put together (Scarlett Johansson, Julianne Moore, Tony Danza, Glenne Headly, Rob Brown), the main reason the film works is the very funny script and confident direction. While we all knew Gordon-Levitt is one of the best actors of his generation, Don Jon’s Addiction shows he’s also extremely talented behind the camera. I can’t wait to see what he does next. For more on the film, read Matt’s review.
Shortly after debuting the film at Sundance, I sat down with Gordon-Levitt, Moore and Danza. We talked about premiering at Sundance, the collaboration process, changes on set, if Gordon-Levitt was precious with his dialogue, deleted scenes, who saw the movie early to give notes, and more. In addition, with the film having a main character addicted to porn, the film flashes brief moments from real porn movies. We talked about the challenges of getting an R rating from the MPAA and how the organization has a double standard for violence and sex in movies. Hit the jump for what they had to say.
We all pretty much saw this coming as soon as the first red-band trailer for the film was unveiled, but director Fede Alvarez recently revealed that his remake of Evil Dead received an NC-17 rating from the MPAA when it was first submitted for consideration. We’ve since seen two red-band trailers for the redo, and they’re both filled with wall-to-wall blood and disturbing imagery. The poster even boasts the tagline, “The Most Terrifying Film You Will Ever Experience,” so it’s clear that Alvarez and Co. are swinging for the fences.
The director noted that they indeed made some cuts to secure an R-rating, but I imagine we’ll get to see the full unrated cut when the film hits Blu-ray and DVD. Hit the jump to read Alvarez’s full statement and to revisit the red-band trailers. If you missed any of Steve’s set visit coverage, check out 35 things to know and Steve’s extended interview with Alvarez. Evil Dead opens on April 12th.
To the shock of absolutely no one, the MPAA has given director Zack Snyder’s upcoming Superman reboot Man of Steel a PG-13 rating. Though the tone of the film looks to be significantly darker based on the two trailers we’ve seen thus far, I don’t think anyone seriously thought this giant tentpole of a movie would veer into R territory. That being said, the rating description does give us a tiny bit of insight (kind of?) into the sense of scope Snyder is going for, as Ropes of Silicon reports that the film is rated PG-13 for “intense sequences of sci-fi violence, action and destruction, and for some language.” Fingers crossed for a curse-filled outburst from Lois Lane.
Henry Cavill stars as the titular superhero, with Michael Shannon as villain General Zod, Amy Adams as Lois Lane, and a talented supporting cast that includes Kevin Costner, Diane Lane, Russell Crowe, Laurence Fishbourne, Christopher Meloni, and Richard Schiff. Man of Steel opens in 2D, 3D, and IMAX 3D on June 13th.
After weeks of hemming and hawing over the R-rating stamped to the documentary, Bully has now been granted a PG-13 rating by the MPAA. Though director Lee Hirsch wasn’t forced to cut a crucial scene in order to bring the rating down, he did remove three uses of the word “fuck” from the film in order to obtain the school-friendly PG-13. The crucial scene in question involved a teen being bullied and harassed on a school bus and is said to be one of the major concerns the MPAA had with the film, but the new version of the doc will retain the entire scene uncut. The MPAA is famously backwards when it comes to their ratings system, and many contend that Bully was in no way worthy of the R rating all along.
It’s more than a little messed up that movies like This Means War are given a PG-13, but an important documentary that could have a real impact on kids across the country is deemed “inappropriate” for those under the age of 17. Nevertheless, with the new rating Bully should now be able to reach those that it was intended to help free of that filthy, harmful, terrible f-word. Hit the jump to read the press release and to watch the powerful trailer.
Chuck Norris enjoyed renewed popularity due to Conan O’Brien‘s Walker Texas Ranger lever and the Internet’s constant meme factory that came up with sayings to make the Sidekicks star sound cooler than he actually is. Fans, both real and ironic, were excited to hear he was joining The Expendables 2, but his participation may have cut the movie from an R-rating to PG-13.
Hit the jump for what Norris had to say about getting the rating lowered. Whether it’s R-rated or PG-13, The Expendables 2 opens August 17th. The film also stars Sylvester Stallone, Jason Statham, Jet Li, Dolph Lundgren, Yu Nan, Terry Crews, Randy Couture, Liam Hemsworth, Jean Claude Van Damme, Bruce Willis, and Arnold Schwarzenegger.
[Update: Stallone confirmed the rating will be PG-13. His explanation is now after the jump.
The MPAA once again proved their incompetence and ineptitude by pulling a trailer they’d previously approved for The Hangover: Part II. JoBlo reports that “Warner Bros. sent an urgent notice to all theater owners notifying them that all copies of the trailer “need to be destroyed” and all current placements, including and especially Source Code, need to be removed immediately.” Warner Bros. plans to release a “new” all audiences trailer attached to Scream 4. That’s right: the studio is releasing an all-audiences trailer attached to an R-rated movie.
Since the MPAA can’t remove or destroy the trailer from the Internet, hit the jump to watch it and discuss what parts you think were objectionable to horrified parents who thought watching Jake Gyllenhaal repeatedly blown to bits was wholesome family entertainment. The Hangover: Part II opens May 26th.
The MPAA has overturned its original decision to give Derek Cianfrance’s Blue Valentine an NC-17. The Weinstein Company recently mounted a legal campaign to get Blue Valentine an R-rating and knock The King’s Speech down from an R-rating to PG-13. This is wonderful news for Blue Valentine and for sanity. I saw the film earlier this week and while it’s raw and emotional, there’s nothing in it that merits an NC-17. According to Deadline, the MPAA’s decision to overturn the rating was reportedly unanimous.
Blue Valentine, which stars Ryan Gosling and Michelle Williams as a married couple in a deteriorating relationship, should now open on December 31st without any problems from nervous exhibitors. Now the trick is getting audiences to ring in the new year by watching the love between two people crumble and fall apart.
The Weinstein Company has a couple of serious awards contenders with The King Speech’s and Blue Valentine. While critical acclaim for these films has already come out of the festival circuit, the Weinsteins are trying to get these films in front of as many people as possible. Standing in the way is the MPAA, which has slapped The King’s Speech with an R-rating for langugage and Blue Valentine with an NC-17 for apparently being too emotionally devastating.
The Weinstein Company has assembled a legal team to fight the ratings, since the “R” would lower The King’s Speech‘s potential box office and the “NC-17″ would outright kill Blue Valentine. Hit the jump for more.
Pop quiz: what do Denzel Washington’s Antwone Fisher, Matt Ruskin and Chris Rolle’s documentary The Hip-Hop Project and James L. Brooks’ upcoming rom-com How Do You Know all have in common? Any guesses? Anyone? Okay, I’ll tell you: all three films, in their finished form, include over one use of the word “fuck” during the course of their running time. Yet oddly enough, despite the MPAA’s staunch ‘one ‘fuck’ per PG-13 film’ rule, two of these films–Antwone Fisher (three “fucks”) and The Hip Hop Project (seventeen)–somehow managed to avoid being slapped with an R-rating, and instead were deemed suitably appropriate for a PG-13.
How Do You Know, on the other hand, hasn’t been quite as lucky. Earlier this week Sony found their film slapped with an R-rating, on account of the film’s usage of the word ‘fuck’ three times. After losing an appeal to overturn the rating, Variety is now reporting that Sony will take the film back to the editing room in the hopes of securing a more audience-accessible rating for its December release. Hit the jump for some of my thoughts.
Last Week, Derek Cianfrance’s Blue Valentine was hit was an unexpected NC-17 rating for a scene that was emotionally jarring but not graphically offensive. Since most theaters won’t run NC-17 films, The Weinstein Company was left with the choice to either appeal the rating or have Cianfrance make cuts and re-submit the movie. The Weinstein Company have now issued a statement saying they will appeal the rating. Hit the jump to read the official statement from Harvey Weinstein regarding the matter. Blue Valentine stars Ryan Gosling and Michelle Williams and is set to open on December 31st.
The MPAA has created a stir this morning by giving the drama Blue Valentine an NC-17 rating. The “NC-17″ is a kiss-of-death for a film and most theaters won’t exhibit a film that has NC-17 (and as demonstrated this week by Hatchet 2, you can’t get away with no rating either). Blue Valentine stars Ryan Gosling and Michelle Williams and is about the deterioration of a marriage. So as to avoid spoilers, hit the jump to find out what was so offensive to the MPAA as to merit the dreaded NC-17.
Like the on-screen lives of so many involved with the film, the already limited theatrical run for Adam Green’s horror flick Hatchet II has ended prematurely. Having failed to receive an “R” rating from the ultra-classified MPAA, Green and Hatchet‘s distributor Dark Sky Films miraculously received screenings for the unrated cut in over 60 AMC theaters in both the US and Canada. As of yesterday, though, the film had been pulled from all AMC theaters without cause or explanation.
While you may or may not have been interested in checking out Hatchet II in theaters, the film’s inability to achieve an “R” rating as well as its ultimate removal from theaters is a great reminder of just how much power the MPAA wields over the motion picture industry. To check out some quotes from Green (who wrote/directed the film), hit the jump.
Terrence Malick’s (The Thin Red Line) upcoming film The Tree of Life has just received its rating from the MPAA. Via Rope of Silicon, the film will be PG-13 for “some thematic material.” While knowing the film’s rating is nice (if you’re into that sort of thing), the real pull here is that someone has actually seen the long delayed film. In fact, when you consider that no official images and/or trailers have been released for it to date, the rating itself takes on a whole new life of its own as hope that it may actually get released around the time of its latest purported release date, November 2010.
In case you need a refresher for the film, hit the jump to read what we know about it thus far and to check out an official synopsis.
Plagued by production problems from beginning to end, Joe Johnston’s adaptation of The Wolfman is coming to a theater near you on February 12, 2010 whether you like it or not. However, the chances of you liking it went up a little today as Universal happily announced that an R-rated cut of the film has won out over a tamer PG-13 version. Of course, an R-rating is no stamp of quality, but the difference in ratings means that instead of an action movie which a PG-13 rating implies, The Wolfman is going to get to be a longer, bloodier, and gorier horror film. Now let’s just hope it’s a good one.
Hit the jump for a synopsis on the film. The Wolfman stars Benecio Del Toro, Emily Blunt, Anthony Hopkins, Hugo Weaving.