While you might know Paul W.S. Anderson from the movies he’s directed like Resident Evil, Event Horizon, Death Race and Pompeii, over the last few years he’s also been doing something you may find more surprising: directing award winning commercials. Like his movies, his commercials are loaded with action. In the first of three new ads for VW, Anderson takes the tag line “made for real life, not the movies” and offers a tongue-in-cheek take on car commercials/high-octane action movies. After you see the ad (which is after the jump), the tag line will make a lot more sense. In addition to this ad called “Bus,” the second ad “Chase” and third one “Explosion” will be playing in theaters in the UK in front of movies starting July 11th and September 12th and will be released online shortly after.
Recently, I got on the phone with Anderson to talk about his commercial work. He discussed how he first came to be directing commercials, the way he’s taken custom camera rigs created for the ads and incorporated them in his own movies, the premise of the different VW ads and why they were created, how he works with Volkswagen on the day of the shoot, and a lot more. In addition to the interview, Anderson provided us with a number of behind-the-scenes images from the shoot. Hit the jump to check it out.