One of the coolest bits of viral marketing has been what 20th Century Fox has been doing for Ridley Scott’s Prometheus. Over the past few months, the studio has released a TED talk starring Guy Pearce as Peter Weyland, a fantastic video featuring Michael Fassbender’s character, and Noomi Rapace’s character sending a video message to Weyland expressing that she knows where answers can be found to some of life’s biggest questions, and pleading for Weyland to fund an expedition. While none of the videos are in the movie, they all make a lot more sense once you’ve seen the finished film. Speaking of the finished film, I saw Prometheus yesterday and it’s great. While many summer films dazzle with action set pieces at the expense of story, Prometheus asks big questions and it’s the type of film that studios rarely make. My recommendation is to not read any reviews and just go see it.
Yesterday afternoon I got to participate in a roundtable interview with Guy Pearce in London. He talked about how he got involved in the project, what it was like to work for Ridley Scott and the rest of the cast, the viral marketing, who he based Peter Weyland on, and a lot more. In addition, with Pearce playing geneticist Aldrich Killian in Shane Black’s Iron Man 3, we tried to find out how he got involved in the project. But try as we might, all Pearce would give up is that he starts filming in a few weeks. Hit the jump for more.