Netflix Quickly Disposes of Qwikster

by     Posted 2 years, 316 days ago

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Netflix may be in a panic.  The company upset many of its customers back in July by splitting its DVD and Streaming business and charging separately for both (a backlash I thought was unwarranted).  A few weeks ago, the company tried to apologize for how they revealed the new pricing plan only to shoot themselves in the foot by announcing “Qwikster”, a re-titling of their DVD-by-mail program that didn’t win over those who were previously unhappy and irritated the loyal customers who would lose integration between their queues.  The only upside of the announcement was that Netflix would start renting video games.

Netflix has now changed course again by having CEO Reed Hastings announce on the company’s official blog that Qwikster is no more.  The company also reaffirmed their commitment to no more price changes even though they shouldn’t make promises they can’t keep.  While I won’t mourn Qwikster, I am curious to see if Netflix will still try to add video game rentals to its business.

 

Netflix Spins off DVD-by-Mail Service into Qwikster; Will Add Video Game Rentals

by     Posted 2 years, 338 days ago

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Netflix has faced a revolt ever since splitting its DVD-by-Mail Serve and Video Streaming Service into two separate price plans.  I argued at the time that this split was necessary to keep the company competitive and that people were free to leave if they felt priced out of the service.  Now I feel like I’m being punished for sticking around.

On the official Netflix blog, co-founder and CEO Reed Hastings apologized for the way the announcement of the new pricing-plan was made, and further tried to explain why Netflix had adopted the new pricing scheme. He then revealed that the company will spinning off its DVD-by-Mail service onto a new site, Qwikster.com.  Hit the jump for more details and why this new development won’t win anyone back and only irk those who stayed.

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