SXSW 2013: REWIND THIS! Review
by Matt Goldberg Posted: March 14th, 2013 at 6:56 am

Nostalgia and entertainment technology go hand-in-hand. We spend so much time with a physical device that we develop a personal bond with the joy it brings us (talk to any fan of the Sega Dreamcast, and they’ll talk about it like it was a dead child; “Gone before its time!” they’ll cry). VHS holds not only a special place in the hearts of movie fans, but it was a game-changer in the production, distribution, and viewing of entertainment. In his documentary Rewind This!, director Josh Johnson takes a fun, insightful, and exhaustive look at the history of VHS and the sub-culture that remains devoted to the format. However, even at 90 minutes, the documentary feels like it’s searching for more material, and it grasps at finding a conclusion to its thoughtful examination of VHS’ lasting impact.
