This is definitely some cool news. Blumhouse has been on a tear in the U.S. over the past five years or so, releasing a vast array of low budget (but in some cases high prestige) horror films. If you’re unfamiliar for some reason, they’re behind the Paranormal Activity, Sinister, Insidious and Purge franchises. Now it appears as though they’re going to be expanding that ethos to India. In a three-way partnership, Asian startup Ivanhoe Pictures will finance the projects. India’s own Phantom Films will also be involved and has already attached director Anurag Kashyap to one of the films. Blumhouse will primarily be more involved with the creative end of things and the films will be released under their banner.
These movies will be local-language films, which I think is certainly the right way to go in this scenario. Hit the jump for more on Blumhouse bringing their brand to India.