After Sony’s The Smurfs grossed a grand total of $563 million at the global box office last year, they waited a grand total of 12 days before green lighting a sequel. The studio has released an official logo (above) for the sequel, titled The Smurfs 2, but there was another surprising Smurf-related development today. Apparently, Sony has enough confidence in their sequel writers Karey Kirkpatrick and Chris Poche, that they’re now giving the go-ahead on The Smurfs 3. Given that the production of The Smurfs 2 is already underway with much of the original cast returning (plus a few new faces), things must be coming along quite nicely.
Raja Gosnell, who helmed the first Smurfs film, returns as director for the sequel which also stars Sofia Vergara, Jonathan Winters, Alan Cumming, Fred Armisen, George Lopez, Anton Yelchin and John Oliver. The Smurfs 2 is set for release on July 31st, 2013. Hit the jump for news on The Smurfs 3.
Earlier today, I attended a Smurfs movie presentation at Sony Studios in Culver City, California. While there I got to watch a number of clips (some were in 3D) and I watched an interesting and informative behind the scenes presentation by Sony Pictures Imageworks visual effects producer Lydia Bottegoni, visual effects supervisor Rich Hoover, director Raja Gosnell and producer Jordan Kerner. They explained the challenges of bringing Smurfs to the big screen and the technical hurdles they had to overcome. While I love learning about new movie technology, I know most of you just want to know about the footage. My quick answer is kids are going to love the movie and I thought the 3D looked great.
Shortly after the presentation ended, we went to a small conference room and we were able to conduct a small roundtable interview with director Raja Gosnell & producer Jordan Kerner. They talked about the challenges of doing a CG/live-action hybrid movie, how did they decide which Smurfs would come into our world, why NYC, how did Smurfs creator Peyo influence the movie, and why is Gutsy Smurf Scottish. In addition, they revealed they’re already writing the script for the sequel and the DVD/Blu-ray will be released this Christmas with an original 22 minute Smurfs movie with a Christmas theme. Hit the jump to watch the video.