by Jason Barr Posted: February 11th, 2012 at 11:50 am
With Valentine’s Day fast approaching, I can’t help but think that Rachel McAdams and Channing Tatum’s The Vow is Hollywood’s way of saying, “We know you suck at planning romantic Valentine’s dates, so why not pay us to take care of that for you?”. And you know what? They’re right. I’ve already reserved a couple of tix for the pic and, just like that, I’m basically a romance deity (Note: “Romance deity” may be a slight exaggeration”).
All romantic escapades aside, this week’s “Top 5″ brings you all of our John Carter set visit coverage, a plethora of Star Wars items, a new trailer for director Marc Webb‘s The Amazing Spider-Man, the first trailer and poster from Jeremy Renner‘s The Bourne Legacy, and all of Super Bowl XLVI’s movie ads in one place. You can find a brief recap and link to each after the jump.
The ratings are in, and Super Bowl XLVI just barely edged out last year’s game to rank as the most watched program in television history. Nearly 111.3 million people tuned in to watch the Giants vs. Patriots match-up and, subsequently, a whole lotta advertising. Last night we brought you a compilation of all the movie-related spots that ran during the game (including an extended version of The Avengers ad, which is fantastic), and today we’d like to bring your attention to the actual commercials. While most of us are looking for the cleverest or most laugh-inducing spot when judging these super-sized budgeted ads, quite a few notable filmmakers were actually behind many of last night’s spots.
After the jump you’ll find a compilation of ads directed by Peter Berg, Todd Phillips, David Gordon Green, Craig Gillespie, Bobby Farrelly, Matthijs van Heijningen Jr., Lance Acord, Joe Pytka, Jake Scott, Fredrik Bond, Chris Smith, Miguel Arteta, Wayne McClammy, and Noam Murro.
Now that we’ve seen the Giants get the W and Madonna DJ the halftime show, it’s time to revisit the most important aspect of the Super Bowl: advertising. We saw a handful of movie trailers during the most watched television event of the year, with spots for everything from The Avengers to The Lorax to Battleship. I think it’s safe to say that The Avengers spot was far and away the best of the bunch; it was certainly the most anticipated. While many were wondering just how much of Joss Whedon’s all-star superhero pic we’d see, I think Marvel nailed the ad. It teased just enough to appease fans familiar with the comics, and highlighted the right aspects to appeal to the general moviegoing public (Iron Man and Captain America are gonna be in a movie together? Neato!). If you thought that trailer was cool, Marvel has released a full one-minute extended version of the spot with 100% more Hulk that we’ve included after the jump.
I was pleasantly surprised by Disney’s John Carter spot, but I’m still not convinced that the general audience has a handle on what the film’s about. Battleship still looks ridiculous, but selling it as the next Transformers is a wise business decision. After the jump we’ve compiled all the movie trailers that ran during the big gamel, including extended versions of the John Carter and The Avengers spots. Hit the jump to check ‘em out.
Continuing on with the barrage of Super Bowl spots landing online today is the 30-second preview for G.I. Joe: Retaliation. I’ll admit I had absolutely zero interest in seeing this movie; that is until the first trailer was unleashed. Though I know relatively little about the Joe universe, Retaliation looks incredibly cool. This Super Bowl spot gives us a great deal of new footage, including a look at Cobra Commander, as well as some eloquent Jay-Z citation by Dwayne Johnson. I’m fairly certain the overriding theme of Retaliation is simply “badass.” In addition, we’ve got a few images of the movie tie-in action figures set to be released in anticipation of the sequel.
Hit the jump to check out the Super Bowl spot and action figure images. The film also stars Channing Tatum, Adrianne Palicki, D.J. Cotrona, and Bruce Willis. G.I. Joe: Retaliation opens June 29th.
The advertising for the ads during the Super Bowl are almost getting more marketing than the actual game itself. We’ve already seen previews from a bevy of the commercials set to debut during the big game, and today you can add The Dictator to that pile. The Super Bowl spot for the film doesn’t contain any new footage besides the intro (with a nice nod to NBC), but this will most likely be the first time many people hear about the new pic from Sacha Baron Cohen. Cohen reunites with Borat director Larry Charles for The Dictator, and the film looks to be sufficiently ridiculous. He’s assembled an impressive cast here and I’m excited to see what else Cohen has in store besides gun-infused track races and sex with Megan Fox.
Hit the jump to check out the Super Bowl spot. The film also stars Ben Kingsley, John C. Reilly, and Anna Faris . The Dictator opens May 11th.
Last year, Volkswagen released on the most popular Super Bowl ads by dressing up a kid in a Darth Vader outfit and have him try to use force powers on various items. So what’s they’re Super Bowl ad strategy in 2012? Star Wars plus dogs. It’s quite ingenious since everyone loves dogs (unless you’re one of those wretched “cat people”) and we’ve already shown you one of the company’s Star Wars/dog ads. Now the other one has gone online and it doesn’t seem like they were even trying. They basically had a 30-second spot featuring a dog, someone came along and said, “Add Star Wars“, and this was the result.
Hit the jump to check out the TV spot. We’ll be posting all of the ads from this year’s Super Bowl, which airs this Sunday at 6:30pm EST.
The way of the future indeed. As more evidence that Twitter is becoming the glue that holds all forms of media together, Marvel has announced that director Joss Whedon and cast members from The Avengers will be participating in a live Twitter Q&A. The “Global Twitter Chat” will take place on Tuesday, January 31st at 11am PST and will include Whedon and stars Tom Hiddleston and Clark Gregg. As if the chance to ask Joss Whedon questions wasn’t enticement enough, fans will also have the opportunity to answer Avengers trivia for a chance to win Avengers prize packs. It’s an Avengers extravaganza! Hit the jump for more, including confirmation of at 30-second TV spot for the film during the Super Bowl.
Some of life’s greatest nuggets of wisdom come from the Philosophy of John Hughes. One of the writer-director’s best works (and one of my all-time favorite movies) is Ferris Bueller’s Day Off. It’s one of the most re-watchable movies in history, and Matthew Broderick gives a spot-on performance as the coolest teenager to grace the screen. Who didn’t want to be Ferris Bueller growing up?
For a commercial during the upcoming Super Bowl, Broderick is apparently reprising his role as Bueller. I have no idea what the product is, but I’m beyond excited to see the full spot. A 10-second teaser has been released and I guarantee that it’ll put a giant smile on your face. Hit the jump to check it out, and watch the full commercial during Super Bowl XLVI on February 5th. [Update: Jalopink reports that the ad is actually for Honda and the company hired Todd Phillips (The Hangover) to put the ambitious piece together. The spot will mimic much of Ferris Bueller's Day Off, except it will (obviously) feature some Hondas.]
Whenever it comes time to prepare for the onslaught of Super Bowl advertising, I always think back to the old Daily Show line, “This year’s Super Bowl will feature over two hours of advertising interrupted by football.” Being the most-watched TV event of the year warrants the ever-increasing price tag for 30-second spots, which this year reportedly cost $4 million. In between funny Doritos commercials and misogynistic Bud Light commercials, three studios will be broadcasting ads for their major 2012 films. According to THR, this year’s Super Bowl will have ads from Paramount, Universal, and Disney while 20th Century Fox, Warner Bros., and Sony will be sitting out. Also, Lionsgate isn’t showing off anything so don’t expect a spot for The Hunger Games.
Hit the jump for my predictions on what ads we can expect to see. Click here to see all the movie ads that ran during last year’s Super Bowl.
While NBC has been streaming Sunday Night Football online and to Verizon phones for a little while now, the biggest football Sunday has yet to be made available legally online…until now. The Associated Press has revealed that NBC and the NFL are teaming up to stream Super Bowl XLVI on both the league and the network’s websites as well as through Verizon’s NFL Mobile app. Users streaming the game to laptops, tablets and mobile phones will get to see additional camera angles, in-game highlights and live stats. More importantly, the big game on February 5th will likely feature some cool new movie trailers, since that’s what’s really important on Super Bowl Sunday. That and the nachos and wings. This could set a new precedent for Super Bowls to come and will certainly make the audience even bigger.