I typically try and use the opening paragraph to talk about something not already covered in the Top 5 list itself. I’m making an exception this week because The LEGO Movie is good enough to warrant it. Writers/directors Phil Lord and Chris Miller have crafted an outstanding family comedy that’s sharp, funny, and as imaginative as the product it expertly seeks to promote. For all of the laughs it provides (of which there are many), I think its greatest achievement is how precisely it balances the weight of story and self-promotion. Make no mistake, its primary goals are to drive sales and promote the LEGO brand. Lord and Miller’s script is smart enough, though, to achieve these by genuinely capturing the spirit of creativity and inventiveness that makes LEGO so unique. I can only wish that all product placement strategies were this inspired and on point.
Moving on to the list portion of this week’s installment, today’s Top 5 will tackle more things pertaining to The LEGO Movie, the science of RoboCop, Paul Bettany‘s casting in The Avengers: Age of Ultron, Seth Rogen and Evan Goldberg bringing Preacher to AMC, and a recap of the movie spots that aired during the trouncing also known as the 2014 Super Bowl. Keep reading for a brief recap and link to each of the above.
Sunday evening’s Super Bowl ratings are in. Here’s a brief rundown:
- Per final numbers, Fox’s telecast of Super Bowl XLVIII scored a 34.4 rating in the 18-49 demo and was seen by 111.5 million viewers, which tops last year’s 108.4 million viewers to become the most watched Super Bowl–and broadcast–ever. This is much higher than what the preliminary numbers had suggested.
- The post-game broadcast of Fox’s comedy New Girl performed extremely well, notching a series high 11.1 rating and 25.8 million viewers. That’s a rise of 42% ratings-wise from last year’s post-game Elementary episode and up 23% in total viewers. It now stands as the highest rated scripted entertainment telecast on broadcast TV in 3 years, since the post-Super Bowl Glee episode.
- The post-post-game showing of the very funny Brooklyn Nine-Nine earned decent if not spectacular ratings, hitting a series high 6.7 rating and scored 14.8 million viewers.
- Directly opposite the Super Bowl, PBS’ Downton Abbey (read Allison’s recap here) did just fine with 6.8 million viewers, up from last year’s Super Bowl night episode’s 6.6 million viewers.
Super Bowl ad time this year cost $4.5 million, and looking at this year’s batch of ads, not all of them were worth that price tag. It’s a prohibitively high cost to where the usual suspects—Coke, Pepsi, Budweiser, Doritos, Bud Light—can get in, but a smaller company like Newcastle Brown Ale doesn’t have the budget. Instead of shrugging their shoulders and walking away, the company went viral with by making their ads about not being able to get into the Super Bowl. The result was more entertaining than almost every other ad that ran this evening.
Hit the jump to watch Anna Kendrick talk about Newcastle not having any money to make the ad, and then a storyboard lampooning the nature of Super Bowl ads in general.
The year’s most-watched television event is upon us, and as with anything that’s seen by a large number of people, consumerism reigns supreme. We’ll be compiling all of the Super Bowl TV spots for upcoming films like Transformers: Age of Extinction, Noah, The Amazing Spider-Man 2, Captain America: The Winter Soldier, Need for Speed, Pompeii, 3 Days to Kill, Muppets Most Wanted, The Monuments Men, and plenty more in one handy dandy spot for your on-demand viewing pleasure. Additionally, we’ll be adding some of the better regular commercials to the article as well. This post will be updated throughout the night, so be sure to check back frequently.
Hit the jump to watch the 2014 Super Bowl TV spots and commercials, including a new full-length trailer for Captain America 2.
Yesterday, Marvel released new posters and images for Captain America: The Winter Soldier, and we ran our on-set interview with Chris Evans. Today, Marvel has released another poster for the movie along with a teaser for their Super Bowl ad. I usually find ads for ads obnoxious, but I suppose if you’re going to spend $4.5 million for 30 seconds of airtime, it doesn’t hurt to try and ramp up anticipation among the people who aren’t tuning into the Super Bowl for football.
Hit the jump to check out the poster and “Big Game” teaser (it’s adorable how they can’t say “Super Bowl”). The film also stars Scarlett Johansson, Sebastian Stan, Anthony Mackie, Cobie Smulders, Anthony Mackie, Georges St-Pierre, Frank Grillo, Hayley Atwell, Toby Jones, Emily VanCamp, Maximiliano Hernández, Robert Redford, and Samuel L. Jackson. Captain America: The Winter Soldier opens in 3D on April 4th.
This year, studios have taken to releasing the extremely expensive Super Bowl spots for their films days ahead of Sunday’s big game. Sony is a bit of an exception when it comes to The Amazing Spider-Man 2, as they’ve only released part of the Super Bowl spot for director Marc Webb’s superhero sequel. This ad is tailor made for the widest audience possible, as it showcases the massive amount of action that will be onhand in the follow-up. Moreover, those curious as to the fate of Emma Stone’s Gwen Stacy should be sufficiently tantalized by the final shot of this teaser, ensuring that many will be paying attention Sunday to see how the rest of the trailer plays out.
Hit the jump to watch the Super Bowl spot. The film also stars Andrew Garfield, Jamie Foxx, Dane DeHaan, Paul Giamatti, Felicity Jones, Chris Cooper, and Sally Field. The Amazing Spider-Man 2 opens in 2D, 3D, and IMAX 3D on May 2nd.
A new TV spot for Ivan Reitman’s sports drama Draft Day is now available online. The film centers on Cleveland Browns’ general manager Sonny Weaver (Kevin Costner) who must decide which professional and personal sacrifices are worth the number-one pick in the NFL draft on the most hectic day of the off season. This new Super Bowl spot, which will air during pregame on Sunday, is the closest the Browns have ever been to the championship game.
Hit the jump to watch the Super Bowl XLVIII spot. The film also stars Jennifer Garner, Frank Langella, Denis Leary, Timothy Simons, and Ellen Burstyn. Draft Day opens April 11, 2014.
Paramount has released the Super Bowl spot for Noah online ahead of the Sunday ad extravaganza. The tagline that punctuates the clip is a bit silly—”Witness the untold story of the world’s most epic event”—but gets to the point of what I’m looking forward to in Noah: A darker version of a very familiar story that would naturally be horrific in the moment, told by Darren Aronofsky (Black Swan) in his biggest sandbox to date. The 35-second clip is packed with big moments, including a brief shot of celestial beings hurtling toward Earth.
Russell Crowe, Jennifer Connelly, Ray Winstone, Emma Watson, Anthony Hopkins, and Logan Lerman star. Noah opens March 28. Watch the spot after the break.
As the old joke goes, the Super Bowl is three hours of commercials interrupted by football. For football fans, this year has a great match-up between the Denver Broncos and the Seattle Seahawks, and there’s the possibility of them playing in the snow, which would be awesome. But you don’t get to dominate the ratings every year by only appealing to football fans. The ads are the comic interludes where everyone can join with an opinion, and I’m always surprised when they’re released online early. This year, a Super Bowl spot will cost a record $4.5 million, and companies are deciding to jump to gun in order draw attention before Sunday. Not that anyone’s complaining, and after the jump you’ll find three ads that will play during the Super Bowl. As always, celebrities sell, so one ad has Scarlett Johansson (although it will be edited for game night since there’s a dig at major advertisers Coke and Pepsi), another has Terry Crews driving around with the Muppets, and a third ad has Tom Hiddleston, Mark Strong, and Ben Kingsley being villainous.
Hit the jump to check out the ads.
The TV ratings for last night’s power-deficient Super Bowl XLVII and the post-game episode of Elementary are in. Though initial reports predicted record-breaking numbers, the total audience for last night’s game hit 108 million viewers, which is shy of 2012’s record 111.3 million viewers and 2011’s 111.0 million. That said, Super Bowl XLVII still stands as the third most-watched event in television history. Hit the jump to see how the post-game program fared.
I would normally write off a TV series adaptation of Stephen King‘s Under the Dome simply because the book reminds me of the plot for The Simpsons Movie. It doesn’t help that the series is on CBS, Home of the Lowest Common Denominator (except for How I Met Your Mother). But Under the Dome has a secret weapon: Brian K. Vaughan, creator of Y: The Last Man and a writer on Lost. Tonight during the Super Bowl, CBS aired the first promo for the show, and it doesn’t give away anything revelatory other than bringing the show to the attention of the year’s biggest audience. It also point you to a website where you can put your home “under the dome”, and the site is surprisingly creepy.
Hit the jump to check out the TV Spot, and click here for what CBS President Nina Tassler had to say about the show. Under the Dome premieres this summer.
Tonight during Super Bowl XLVII, new ads ran for Iron Man 3, Star Trek Into Darkness, The Lone Ranger, Oz the Great and Powerful, World War Z, Snitch, 21 & Over, and Fast & Furious 6. If you missed the big game, aren’t planning to watch the game, or just want to watch the ads again, we’ve got them all in one handy article. Now that all the ads have been posted, I’ve added my thoughts.
Hit the jump to check out the TV spots.
And yet another Super Bowl TV spot has landed online early ahead of Sunday’s game. Paramount Pictures has unveiled the new TV spot for director Marc Forster’s zombie apocalypse thriller World War Z, and it’s chock-full of the living dead. The film is based on Max Brooks’ novel of the same name and stars Brad Pitt as a United Nations employee “who traverses the world in a race against time to stop the Zombie pandemic that is toppling armies and governments and threatening to decimate humanity itself.” This spot highlights flashes of big action, zombie hoardes, and Brad Pitt, which sounds like a swell combination when marketing to an audience as large as the Super Bowl’s.
Hit the jump to watch the new spot, and check back here on Collider Sunday night for a round-up of the commercials and movie ads that played during the game. World War Z opens on June 21st.
Dwayne Johnson is really getting ahead of the curve when it comes to Super Bowl spots. Earlier today his Super Bowl commercial for the “Got Milk?” campaign was released online, and now Summit has unveiled its Super Bowl spot for the upcoming thriller Snitch. Johnson stars in the film as a father who volunteers to go undercover for the DEA in order to clear his son’s name and get him out of a ten-year prison sentence. There’s a nice vigilante vibe from this trailer, and it looks as if director Ric Roman Waugh gives Johnson an opportunity to stretch his dramatic chops as well.
Hit the jump to watch the TV spot, and check back here on Collider Sunday night for a round-up of commercials and movie ads from the big game. Snitch also stars Susan Sarandon, Michael K. Williams, Jon Bernthal, and Benjamin Bratt and opens on February 22nd.
This coming Sunday, TV viewers the world over will be inundated with a hefty amount of football advertising during the Super Bowl. While the majority of the pricey spots will premiere that evening, one such ad has been released online a tad early. Dwayne Johnson stars in a clever “Got Milk?” commercial that was directed by Johnson’s The Rundown helmer Peter Berg. It’s a neat spot that plays on Johnson’s tendency to “save the day” in many of his feature film roles, and it also speaks to a problem that many of us face every single day: getting fresh milk takes priority over literally everything else in life.
Hit the jump to watch the spot, and check back here on Collider Sunday evening for a roundup of the big commercials and movie trailer spots from the Super Bowl broadcast.