The TV ratings for last night’s power-deficient Super Bowl XLVII and the post-game episode of Elementary are in.  Though initial reports predicted record-breaking numbers, the total audience for last night’s game hit 108 million viewers, which is shy of 2012’s record 111.3 million viewers and 2011’s 111.0 million.  That said, Super Bowl XLVII still stands as the third most-watched event in television history.  Hit the jump to see how the post-game program fared.

I would normally write off a TV series adaptation of Stephen King‘s Under the Dome simply because the book reminds me of the plot for The Simpsons Movie.  It doesn’t help that the series is on CBS, Home of the Lowest Common Denominator (except for How I Met Your Mother).  But Under the Dome has a secret weapon: Brian K. Vaughan, creator of Y: The Last Man and a writer on Lost.  Tonight during the Super Bowl, CBS aired the first promo for the show, and it doesn’t give away anything revelatory other than bringing the show to the attention of the year’s biggest audience.  It also point you to a website where you can put your home “under the dome”, and the site is surprisingly creepy.

Hit the jump to check out the TV Spot, and click here for what CBS President Nina Tassler had to say about the show.  Under the Dome premieres this summer.

Tonight during Super Bowl XLVII, new ads ran for Iron Man 3, Star Trek Into Darkness, The Lone Ranger, Oz the Great and Powerful, World War Z, Snitch, 21 & Over, and Fast & Furious 6.  If you missed the big game, aren’t planning to watch the game, or just want to watch the ads again, we’ve got them all in one handy article.  Now that all the ads have been posted, I’ve added my thoughts.

Hit the jump to check out the TV spots.

And yet another Super Bowl TV spot has landed online early ahead of Sunday’s game.  Paramount Pictures has unveiled the new TV spot for director Marc Forster’s zombie apocalypse thriller World War Z, and it’s chock-full of the living dead.  The film is based on Max Brooks’ novel of the same name and stars Brad Pitt as a United Nations employee “who traverses the world in a race against time to stop the Zombie pandemic that is toppling armies and governments and threatening to decimate humanity itself.”  This spot highlights flashes of big action, zombie hoardes, and Brad Pitt, which sounds like a swell combination when marketing to an audience as large as the Super Bowl’s.

Hit the jump to watch the new spot, and check back here on Collider Sunday night for a round-up of the commercials and movie ads that played during the game.  World War Z opens on June 21st.

Dwayne Johnson is really getting ahead of the curve when it comes to Super Bowl spots.  Earlier today his Super Bowl commercial for the “Got Milk?” campaign was released online, and now Summit has unveiled its Super Bowl spot for the upcoming thriller Snitch.  Johnson stars in the film as a father who volunteers to go undercover for the DEA in order to clear his son’s name and get him out of a ten-year prison sentence.  There’s a nice vigilante vibe from this trailer, and it looks as if director Ric Roman Waugh gives Johnson an opportunity to stretch his dramatic chops as well.

Hit the jump to watch the TV spot, and check back here on Collider Sunday night for a round-up of commercials and movie ads from the big game.  Snitch also stars Susan Sarandon, Michael K. Williams, Jon Bernthal, and Benjamin Bratt and opens on February 22nd.

This coming Sunday, TV viewers the world over will be inundated with a hefty amount of football advertising during the Super Bowl.  While the majority of the pricey spots will premiere that evening, one such ad has been released online a tad early.  Dwayne Johnson stars in a clever “Got Milk?” commercial that was directed by Johnson’s The Rundown helmer Peter Berg.  It’s a neat spot that plays on Johnson’s tendency to  “save the day” in many of his feature film roles, and it also speaks to a problem that many of us face every single day: getting fresh milk takes priority over literally everything else in life.

Hit the jump to watch the spot, and check back here on Collider Sunday evening for a roundup of the big commercials and movie trailer spots from the Super Bowl broadcast.

Disney will be showing off a 60-second TV spot for Iron Man 3 at some point on Sunday during Super Bowl XLVII.  Like they did for The Lone Ranger and Oz the Great and Powerful, the studio has released a trailer for their trailer.  Judging by this brief teaser, it looks like the Super Bowl spot will be just as grim as the first trailer.

Hit the jump to check out the teaser.  The film opens in 3D on May 3rd, and stars Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Ben Kingsley, Rebecca Hall, Guy Pearce, Jon Favreau, and James Badge Dale.  In other Iron Man 3 news, check out new images of toys for the film.

Super Bowl XLVII is nearly upon us, and even though my beloved Falcons aren’t playing (10 yards shy of victory!), it will still be worth watching for both the football (Go Niners!) and for the ads (Go consumer culture!).  Studios will be showing ads for their biggest movies, and yesterday Disney showed off a teaser for their Oz the Great and Powerful ad.  Today, Disney has released a brief teaser for the Super Bowl spot for The Lone Ranger.  What’s weird about the teaser is that to watch the whole thing, you have to tune into the pre-show, and that’s never going to happen.  Adtime during gametime is running between $3.7 million and $3.8 million, so I can’t help but wonder if Disney is trying to save money by running their Lone Ranger ad before the game.  That seems like a wasted half-measure because the pre-game show lasts about 39 hours.  It would be better to air the ad during Puppy Bowl.

Hit the jump to check out the Super Bowl teaser along with a new poster.  The film stars Johnny Depp, Armie Hammer, Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson, and Helena Bonham Carter.  The Lone Ranger opens July 3rd.

The original Daily Show wasn’t very good, but it had a joke I’ll never forget: “The Super Bowl is two hours of commercials occasionally interrupted by football.”  Even people who don’t care about football tune in to see the commercials, and the cost of airtime grows every year.  Plenty of studios will be paying to get TV spots in front of the year’s biggest audience.  We know that Fast & Furious 6 will be premiering its first trailer during the Super Bowl, and now Disney has released a sneak peek at what they have in store for Oz the Great and Powerful.  Hopefully, it’s better than what Disney did last year with John Carter where they just stuffed the movie inside the film’s title.  That’s how you throw away $2 million on a TV spot.

Hit the jump to check out the teaser, and come back Thursday when we’ll be posting Steve’s visit to the set along with interviews with director Sam Raimi and the cast.  The film stars James Franco, Michelle Williams, Mila Kunis, and Rachel Weisz.  Oz the Great and Powerful opens in 3D on March 8th.

At CES 2013, Paramount and Qualcomm announced a Star Trek Into the Darkness app they claim is “unprecedented”.  That may or may not be true, but regardless it looks to be the offer some nice Star Trek content.  Starting in the second quarter of the Super Bowl, users will be able to unlock videos, images and wallpapers.  Bonus: If you download the app at StarTrekMovie.com/CES, you are automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere.

Hit the jump for the press release with all the details.  Star Trek Into the Darkness opens May 17, 2013.

CBS announced today that their modern day Sherlock Holmes series Elementary will be airing in the coveted post-Super Bowl slot next February.  The spot directly after the most-watched television event of the year can serve as a great launching pad for new series, giving them a boost in viewership—NBC famously aired a Super Bowl episode of Friends in the timeslot, launching the already popular show into superstardom.  Last year NBC aired The Voice after the big game, and recent years have seen shows like House, Glee, The Office and Undercover Boss enjoy the ratings bump.  Hit the jump for more.

With Valentine’s Day fast approaching, I can’t help but think that Rachel McAdams and Channing Tatum’s The Vow is Hollywood’s way of saying, “We know you suck at planning romantic Valentine’s dates, so why not pay us to take care of that for you?”. And you know what? They’re right. I’ve already reserved a couple of tix for the pic and, just like that, I’m basically a romance deity (Note: “Romance deity” may be a slight exaggeration”).

All romantic escapades aside, this week’s “Top 5″ brings you all of our John Carter set visit coverage, a plethora of Star Wars items, a new trailer for director Marc Webb‘s The Amazing Spider-Man, the first trailer and poster from Jeremy Renner‘s The Bourne Legacy, and all of Super Bowl XLVI’s movie ads in one place. You can find a brief recap and link to each after the jump.

The ratings are in, and Super Bowl XLVI just barely edged out last year’s game to rank as the most watched program in television history. Nearly 111.3 million people tuned in to watch the Giants vs. Patriots match-up and, subsequently, a whole lotta advertising. Last night we brought you a compilation of all the movie-related spots that ran during the game (including an extended version of The Avengers ad, which is fantastic), and today we’d like to bring your attention to the actual commercials. While most of us are looking for the cleverest or most laugh-inducing spot when judging these super-sized budgeted ads, quite a few notable filmmakers were actually behind many of last night’s spots.

After the jump you’ll find a compilation of ads directed by Peter Berg, Todd Phillips, David Gordon Green, Craig Gillespie, Bobby Farrelly, Matthijs van Heijningen Jr., Lance Acord, Joe Pytka, Jake Scott, Fredrik Bond, Chris Smith, Miguel Arteta, Wayne McClammy, and Noam Murro.

Now that we’ve seen the Giants get the W and Madonna DJ the halftime show, it’s time to revisit the most important aspect of the Super Bowl: advertising. We saw a handful of movie trailers during the most watched television event of the year, with spots for everything from The Avengers to The Lorax to Battleship. I think it’s safe to say that The Avengers spot was far and away the best of the bunch; it was certainly the most anticipated. While many were wondering just how much of Joss Whedon’s all-star superhero pic we’d see, I think Marvel nailed the ad. It teased just enough to appease fans familiar with the comics, and highlighted the right aspects to appeal to the general moviegoing public (Iron Man and Captain America are gonna be in a movie together? Neato!). If you thought that trailer was cool, Marvel has released a full one-minute extended version of the spot with 100% more Hulk that we’ve included after the jump.

I was pleasantly surprised by Disney’s John Carter spot, but I’m still not convinced that the general audience has a handle on what the film’s about. Battleship still looks ridiculous, but selling it as the next Transformers is a wise business decision. After the jump we’ve compiled all the movie trailers that ran during the big gamel, including extended versions of the John Carter and The Avengers spots. Hit the jump to check ‘em out.

Continuing with this year’s tradition of releasing every commercial online before it airs during Sunday’s Super Bowl, a teaser for the Battleship TV spot has gone online. The spot is a bit different from the previous trailers we’ve seen in that it’s incredibly sci-fi-y. Realizing that they’ve made a movie out of a board game, Universal really seems to be playing up the Transformers comparisons. Essentially, aliens decide to attack Earth at sea. The whole “Battleship” aspect comes into play as a giant forcefield appears around a group of naval ships and the alien attackers, locking everyone into a confined area in which to fire away. I’m really hoping that the tone of Peter Berg’s flick is cheeky and fun, but I’m not entirely sure that’s what we’re getting.

Hit the jump to check out the teaser. You can read our Battleship editing room visit here. The film stars Taylor Kitsch, Alexander Skarsgard, Brooklyn Decker, Rihanna, and Liam Neeson.  Battleship opens May 18, 2012.