Sony, Hasbro and Happy Madison to Make TONKA TRUCKS Movie
by Adam Chitwood Posted: June 11th, 2012 at 12:32 pm

An animated feature film about Tonka Trucks is now in the works because of course it is. Sony announced today that they will be partnering with Hasbro and Happy Madison to produce and develop an animated pic based on the popular brand of children’s toys. Yes, now that robots and board games have already been mined for material, the new frontier for brand-recognizable feature films is toy trucks. Fred Wolf, a Saturday Night Live vet and the screenwriter of Joe Dirt, Grown Ups and the upcoming Grown Ups 2 has been tasked with writing the script for the currently untitled Tonka Trucks project.
Sony is also developing feature films based on Risk and Candy Land in partnership with Hasbro, with Happy Madison also onboard for Candy Land. It’d be great if Sony’s animation division could direct their talent towards original, character-driven projects, but apparently kids are still playing with Tonka Trucks, therefore there must be a Tonka Trucks movie. Hit the jump to read the press release.