Fresh off the first trailer for the battle-heavy Snow White and the Huntsman, Relativity has released the first look at their take on Snow White, Mirror Mirror. Directed by Tarsem Singh, the fantasy film is described as a “comedic adventure”and centers on Snow White (Lily Collins) setting out to reclaim her birthright from the Evil Queen (Julia Roberts). Mirror Mirror couldn’t be more different from Huntsman. It’s light, fluffy, and goofy. It’s also pretty close to terrible. The film almost comes off as a farce, it’s just so incredibly goofy. It’s as if Adam Sandler‘s Happy Madison decided to make a Snow White movie. With Tarsem at the helm, we’re sure to be in for a visual treat, but I fear the tone may painfully overshadow the extravagant visuals.

Hit the jump to watch the trailer for yourself. The film also stars Armie Hammer, Nathan Lane, and Sean Bean.

Thank the maker! It’s finally time to put Untitled Snow White Project That’s Not the One with Kristen Stewart to bed, as Relativity’s competing Snow White project finally has a title: Mirror Mirror. It’s a fine title, and pretty much gets the point across that we’re dealing with fairy tales here. While there’s a multitude of Snow White movies in development, this one differs greatly from its main competitor, Snow White and the Huntsman. The Kristen Stewart-led pic is an epic, dark, and gritty take on the fairy tale, while Mirror Mirror is described as a lighthearted comedy action-adventure.

The Fall’s Tarsem Singh directs, so we’re in for a visual treat, and Lily Collins stars as the eponymous Snow White. The supporting cast that includes Julia Roberts as the Evil Queen, Armie Hammer as the prince, Sean Bean as the King, as well as Nathan Lane. Click here to check out a number of images from the film, which should give you a better idea of the tone. Mirror Mirror opens March 16th, 2012. [Update: We've been sent the full press release, which is included after the jump]

With Brett Ratner’s comedy Tower Heist opening this weekend, I was able to chat with the busy director on the phone when he was in New York City promoting the movie.  Starring Eddie Murphy, Ben Stiller, Matthew Broderick, Casey Affleck, Gabourey Sidibe, Téa Leoni, Stephen Henderson, Judd Hirsch, Michael Peña, and Alan Alda, Tower Heist centers on a group of disgruntled employees who decide to rob a white-collar criminal living under house arrest in their high-rise after he scams them all out of their savings.

During our wide-ranging conversation, Ratner talked about how he got involved in the project and who was originally going to star in it, the test screening process, deleted scenes, improv, what will be on the Blu-ray/DVD, and what it was like to work with Eddie Murphy.  In addition, Ratner talked about producing next year’s Oscars, future projects like Movie 43, 39 Clues, Hercules, Hong Kong Phooey, Beverly Hills Copy 4, Rush Hour 4, the Woody Allen documentary that he’s producing, and a lot more.  Hit the jump for the interview and audio.

Brett Ratner is a very busy guy at the moment.  He’s currently preparing for the release of his latest directorial effort Tower Heist, which features an all-star cast that includes Ben Stiller, Eddie Murphy, Matthew Broderick, and Alan Alda, and he’s also gearing up to produce the Academy Awards.  In addition, Ratner is juggling a number of other projects.  Steve recently got the chance to talk to Ratner and the conversation covered a wide range of topics.  In addition to talking about his plan for the Oscars and getting Eddie Murphy as a host, Ratner also spoke about Tarsem Singh’s Untitled Snow White Project which he’s producing, a comprehensive documentary about Woody Allen (which sounds awesome) that he’s also producing, a miniseries on Sidney Korshak, and much more including updates on Beverly Hills Cop 4 and Hong Kong Phooey.  Hit the jump to check out the full conversation.

We’re in the midst of a war, people. A Snow White war, mind you, but a war nonetheless. There are currently no less than 87 films in production that have “unique” takes on the classic fairy tale, but the two furthest along (read: the two butting heads) are Universal’s Snow White and the Huntsman and Relativity’s Untitled Snow White Project. Recently, screenwriter Jason Keller spoke quite frankly about the latter, explaining what motivated Relativity to make the film in the first place, how quickly the film went into development, and how different their project is from Huntsman.

Apparently Relativity made no secret of the fact that they were producing their Snow White film in direct opposition to Universal’s, asking Keller “How do we beat that other project?” Hit the jump for the full details.

[Update: Relativity has informed us that Keller began working on the script in October 2010, based on a draft previously begun by Melisa Wallack in May 2010]

Although both films are slated for a 2012 release, Relativity’s Untitled Snow White project and Universal’s Snow White and the Huntsman are currently at different stages in the production process. Earlier today, Relativity sent over a press release confirming that director Tarsem Singh’s (Immortals) take on the classic tale will begin principal photography on location in Montreal on Monday, June 20th. Starring Julia Roberts, Armie Hammer, Lily Collins, and Nathan Lane, the film is described as a “spirited adventure comedy” that sees Snow White (Collins) regain her birthright as princess with the help of her seven dwarf pals. Currently, the pic is slated for release on March 16th, 2012.

On the other side of the fairy tale, Deadline reports that Universal’s Snow White and the Huntsman has enlisted Oscar-nominated scribe Hossein Amini (The Wings of a Dove and Drive) to rewrite a script most recently touched up by Evan Spiliotopoulos. With Huntsman currently aiming for a June 1st, 2012 release, Universal is still a few months away from really crunching the Rupert Sanders-directed pic that stars Charlize Theron, Kristen Stewart, and Chris Hemsworth. Nevertheless, ever since reading Brendan’s “Cinemath” feature breaking down the two projects, I’ve been interested in comparing/contrasting the development of each. For more on Relativity’s Untitled Snow White, hit the jump to check out the official press release announcing the onset of its principal photography.

Universal and Relativity are locked in a heated battle over releasing Snow White movies that no one really cares about.  Relativity’s Untitled Snow White Project (directed by Tarsem Singh and starring Lily Collins, Armie Hammer, and Julia Roberts) was originally set for June 29, 2012 Universal’s Snow White and the Huntsman (directed by Rupert Sanders and starring Kristen Stewart, Chris Hemsworth, and Charlize Theron) was originally set for December 21, 2012.  To beat Relativity to the box office, Universal moved their film up to June 1, 2012.  So what could Relativity possible do?  The studio has sent out a press release announcing  they’ll move their Snow White up to March 16, 2012.  I imagine Universal will respond by breaking the space-time continuum and they’ll release Snow White and the Huntsman yesterday.

On March 16, 2012, Relativity’s Snow White will now face off against 21 Jump Street starring Jonah Hill and Channing Tatum, and the crime-thriller Contraband starring Mark Wahlberg and Kate Beckinsale.  This announcement is also the perfect opportunity for you to read Brendan’s new column about the game of chicken Universal and Relativity are playing out.  Brendan stated that it was inadvisable for Relativity to move up their film, and I wholeheartedly agree.  Hit the jump for Relativity’s press release which also provides release dates for the adaptation of Nicolas Sparks’ Safe Haven and Phillip Noyce’s submarine thriller Hunter Killer.