Watch OmniCorp’s 2027 CES Keynote Presentation in New ROBOCOP Viral Video; Plus New High-Resolution Images

by     Posted 346 days ago


Sony Pictures has released a new viral video for director Jose Padilha’s upcoming RoboCop remake by way of a CES Keynote Presentation from OminCorp in the year 2027.  The film takes place in 2028 and finds the sleazy OminiCorp putting its drone technology to use on domestic grounds by way of taking blown-apart cop Alex Murphy (Joel Kinnaman) and turning him into a cyborg police officer.  The experiment on Murphy is meant to be the first of many RoboCops the company hopes to put in every U.S. city, but things don’t go as planned.  This viral video teases OmniCorp’s development of the RoboCop, but it’s done in a haphazard manner that just feels like a cheap ripoff of the excellent Prometheus TED Talk viral that featured Guy Pearce.

Hit the jump to watch the new viral video as well as a batch of new high-resolution images.  The film also stars Gary OldmanMichael KeatonJackie Earle HaleyMichael K. WilliamsJennifer EhleJay BaruchelMarianne Jean-Baptiste, and Samuel L. Jackson.  RoboCop opens February 12, 2014.

Viral Campaign Releases New Images for EDGE OF TOMORROW Starring Tom Cruise; First Trailer Debuts Wednesday

by     Posted 1 year, 11 days ago


Earlier today, Warner Bros. was promoting Godzilla via a viral marketing campaign.  It looks like they’re also using the same strategy for their action movie, Edge of Tomorrow.  The film stars Tom Cruise as a military officer who is killed within minutes of a doomed combat mission to take down a hive-like alien race; he then wakes up and is forced to relive the day over and over again, but it allows him to become a better soldier and perhaps change his fate.  The images are coming from the Twitter feed @EmbeddedUDF, and they’re somewhat low-quality, probably to stick with viral campaign’s alternate reality.  Maybe we’ll get some higher quality images when the first trailer is released on Wednesday.

Hit the jump to check out the images.  The film also stars Emily Blunt, Bill Paxton and Jeremy PivenEdge of Tomorrow opens June 6, 2014.

First Trailer for GODZILLA Hits on Tuesday; Check out Two Viral Videos

by     Posted 1 year, 11 days ago


Everyone’s favorite kaiju will be getting a second chance at Hollywood blockbuster destruction when Godzilla opens next summer.  We knew very few details about Gareth Edwards‘ upcoming remake, but judging by the teaser posters, they’re at least trying to go with the classic design, so it’s already a step up from Roland Emmerich‘s 1998 debacle.  We’ll probably get an idea of what else Edwards has in store when the first trailer is released on Tuesday, although the release is being done in an unusual fashion.  It will be a “worldwide satellite debut” with one feed happening at 1:00 – 1:15pm EST and a second feed at 4:00 – 4:15pm EST.  I don’t know if that means two trailers, or two chances to see the same trailer, but we’ll get you your first look at the rampaging monster as quickly as possible.

Hit the jump for the satellite feed coordinates, and for some viral videos from “M.U.T.O.”  The film stars Aaron Taylor-Johnson, Elizabeth Olsen, Bryan Cranston, Juliette Binoche, Sally Hawkins, Ken Watanabe, and David Strathairn (you can hear Strathairn’s voice in the “MUTO” videos).  Godzilla opens May 16, 2014.

THE AMAZING SPIDER-MAN 2 Viral Campaign Provides an Interview with Inventor Spencer Smythe

by     Posted 1 year, 16 days ago


It’s looking like Spencer Smythe will be involved in some capacity in The Amazing Spider-Man 2, although it will probably be a minor role.  A couple months ago, The Daily Bugle’s Tumblr page had the report “that OsCorp stock has climbed four points, and that’s due in part because of ‘significant advancements in robotics by the head of the engineering division, Spencer Smythe’.”  For those who don’t read the comics, Smythe is the inventor of the robotic Spider Slayers, whose purpose is to seek and destroy Spider-Man.  Now the Bugle has an interview with Smythe, and he comes off as arrogant, but also drops the line, “Well, if you want to catch the right fly, you have to spin the right web.”

Hit the jump for the interview.  The film stars Andrew Garfield, Emma Stone, Jamie Foxx, Paul Giamatti, Dane DeHaan, Felicity JonesChris Cooper, B.J. Novak, Colm Feore, and Sally FieldThe Amazing Spider-Man 2 opens in 3D on May 2, 2014.  The first trailer will be released tomorrow.

THE AMAZING SPIDER-MAN 2 Viral Site Hints at Venom and Hobgoblin; Probably Just Fan-Baiting at This Point

by     Posted 1 year, 57 days ago


Last week, The Amazing Spider-Man 2‘s viral site, The Daily Bugle, hinted that Spencer Smythe could be in the movie, and therefore his “Spider-Slayer” robots could be included as well.  That’s plausible.  It’s directly referencing a villain, and Spider-Man‘s rogues gallery has plenty of mad scientists.  Additionally, the main villain, Electro (Jamie Foxx), controls electricity, robots run on electricity, etc.  It’s in the realm of possibility.

Then last night, The Daily Bugle comes along and just decides to mess with obsessive fans in order to churn out needless speculation.  Hit the jump for more.  The Amazing Spider-Man 2 opens in 3D on May 2, 2014.

GODZILLA Director Gareth Edwards Provides Update on Film’s Comic-Con Presence

by     Posted 1 year, 159 days ago


Last week, Warner Bros. and Legendary began their Comic-Con viral campaign for Godzilla by painting a building in San Diego’s Gaslamp Quarter, and then a few days later by revving up ““, which sounds like a kaiju dating site.  Now, Godzilla director Gareth Edwards has added to the film’s marketing campaign by not only offering the update that principal photography has almost wrapped, but that fans in San Diego should keep their eyes open and stay tuned to the viral website as well as Legendary’s twitter feed.  I don’t know what WB/Legendary have planned, but I’ll be curious to see how effective it is in rounding up curious convention-goers.

Hit the jump to check out the video message from Edwards.  The film stars Aaron Taylor-Johnson, Bryan Cranston, Elizabeth Olsen, Juliette Binoche, David Strathairn, Ken Watanabe, and Richard T. JonesGodzilla opens in 3D on May 16, 2014.

Check Out Redacted Starfleet Memorandum on STAR TREK INTO DARKNESS’s John Harrison, Plus Character Featurettes for Bones, Sulu and Scotty

by     Posted 1 year, 218 days ago


With J.J. Abrams’ Star Trek sequel, Star Trek Into Darkness, now open stateside, new information on John Harrison (Benedict Cumberbatch) has leaked in the form of a redacted Starfleet Memorandum.  For those who have seen the movie already, feel free to read along as there are probably spoilers present.  You should also check out Matt’s review of the film here.  And if spoilers don’t bother you, then you might also enjoy these new behind-the-scenes character featurettes that highlight Bones (Karl Urban), Sulu (John Cho) and Scotty (Simon Pegg).

Also starring Chris Pine, Zachary Quinto, Zoe SaldanaAlice Eve and Anton Yelchin, Star Trek Into Darkness is now playing in theaters.  Hit the jump to check out the John Harrison documents and character featurettes.

G.I. JOE: RETALIATION Releases Recruitment Video for Cobra Special Forces

by     Posted 1 year, 289 days ago


G.I. Joe: Retaliation wants audiences back in the fight, especially since the film was delayed for nine months.  As part of the film’s viral marketing campaign, Paramount is inviting fans to become part of the bad guys and join up with the Cobra Special Forces.  A fake ad for the fighting force has gone online, and it’s a direct parody of almost every real military recruitment ad (personally, I like the one for the Marines where the guy got a sword to fight a dragon).  But who can resist the call of duty when Keith David is providing the narration?

Hit the jump to check out the recruitment video.  The film stars Dwayne Johnson, Channing Tatum, Adrianne Palicki, Ray Park, Byung-hun Lee, D.J. Cotrona, Jonathan Pryce, Ray Stevenson, and Bruce Willis  G.I. Joe: Retaliation opens in 3D on March 28th.

New Jaeger Blueprint for PACIFIC RIM Shows off “Striker Eureka” [Updated with Crimson Typhoon Jaeger]

by     Posted 2 years, 20 days ago


Yesterday, Warner Bros. began revealing its viral marketing for Pacific Rim, which included blueprints for different giant robots, a.k.a. “jaegers”.  We’ve seen the Japanese Jaeger “Coyote Tango” and the Russian Jaeger “Cherno Alpha”.  The Jaegers are part of a worldwide effort to stop the onslaught brought on by giant monsters known as “kaiju”.  Today, we’re getting a look at the blueprint for the Australia Jaeger, “Striker Eureka”.  First off, all of the jaegers so far have cool names.  They also have unique weapons.  As you’ll see from Striker Eureka’s blueprint, this bad boy is outfitted with assault-mounted “sting blades”, brass knuckles, and other fun stuff.

Hit the jump to check out the blueprint for Striker Eurka (which will also be the name of my first child).  The film stars Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, and Ron PerlmanPacific Rim opens in 3D on July 12, 2013. [Update: Warner Bros. has now released the blueprint for the Chinese Jaeger "Crimson Typhoon," which is included after the jump.]

PACIFIC RIM Viral Marketing Continues with Video of Kaiju Attack [Updated with Two New Jaeger Blueprints]

by     Posted 2 years, 21 days ago


In addition to all the other viral stuff Warner Bros. has released for Guillermo Del Toro‘s Pacific Rim, we now have another video that gives brief glimpses of the kaiju, the film’s gigantic monsters.  This viral video is done in the style of a fractured news broadcast  where damaged video streams show how San Francisco is being destroyed by one of the film’s kaiju (there’s more than one, and each will have a distinct look and different abilities).  I think this video yet again proves that the Golden Gate Bridge is just asking be destroyed by either aliens or supernatural beings.  This is what happens when you whore up a bridge.

Hit the jump to check out the video.  The film stars Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, and Ron PerlmanPacific Rim opens in 3D on July 12, 2013.

PACIFIC RIM Viral Campaign Begins; Hints at Trailer’s Release in Two Weeks [Updated with Jaeger Blueprint]

by     Posted 2 years, 21 days ago


One of my most-anticipated films of 2013 is Guillermo Del Toro‘s Pacific Rim.  We haven’t seen a new film from the acclaimed filmmaker in almost five years, so it’s long overdue.  Attendees at San Diego Comic-Con and New York Comic-Con got a brief peek at the giant-monsters-versus-giant-robots movie Del Toro has planned, but it looks like Warner Bros. is getting ready to show the rest of the world what Pacific Rim has to offer.  A new viral video has been released that shows the emergency alert system for kaiju (giant monsters) attacks.  There’s also a copy of a letter from the Great Britain Air Command offering pilots to the jaeger (giant robots) program to help in defeating the kaiju.  Finally, and most importantly, the official website has a countdown clock for an event that will take place 14 days from now.  Del Toro has said in the past that we’ll see the first trailer in December.  It also just so happens that another Warner Bros. film, The Hobbit: An Unexpected Journey, opens a little over two weeks from now.  Studios usually like to have their 3D movies have trailers for the studio’s other 3D movies.

Hit the jump to check out the trailer.  The film stars Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, and Ron PerlmanPacific Rim opens in 3D on July 12, 2013. [Update: A blueprint for the Jaeger has been released.  You can check it out after the jump.  Click here for new viral video of a kaiju attack on San Francisco.]

Creepy and Disturbing Trailer, Clip, and Poster for Brandon Cronenberg’s ANTIVIRAL

by     Posted 2 years, 132 days ago


An unnerving trailer for Brandon Cronenberg‘s Antiviral has gone online.  The film stars Caleb Landry Jones (X-Men: First Class) as a worker at a specialized clinic where patients pay to be infected with diseases harvested from celebrities as a way to feel closer to their idols.  Judging by the trailer, Brandon Cronenberg (son of David Cronenberg) seems to share his father’s understanding that being gory isn’t enough if you want to creep people out.  You have to find the right way to destroy the human body if you want to disturb the audience.  Antiviral looks like it’s going to disturb the hell out of its audience.

Hit the jump to check out the trailer along with the poster, a clip, and a viral promo (no pun intended).  Antiviral will play at the Toronto International Film Festival next month, and I plan to check it out provided I haven’t eaten beforehand.

Viral Teaser for M. Night Shyamalan’s AFTER EARTH

by     Posted 2 years, 156 days ago


I have zero hope for M. Night Shyamalan‘s After Earth.  I wouldn’t trust Shyamalan to direct a Wendy’s commercial at this point.  But he keeps getting studios to give him lots of money to make tent pole movies, so here we are.  For those unfamiliar with the film, it’s about a father (Will Smith) and son (Jaden Smith) who crash land on Earth 1000 years after the planet was abandoned by mankind.  Once there, the son, named Kitai Raige, must try and help his wounded father (whose name, I kid you not, is Cypher Raige).

Bill attended the film’s panel at Comic-Con, and he came away impressed by the level of detail that screenwriter Gary Whitta (Book of Eli) and the production team had devised.  A viral teaser trailer has gone online that doesn’t show any footage from the film, but explains how the Raiges are “the most influential family in human history,” going all the way back to 1908.  This alternate history is shown via Facebook timeline, which apparently won’t evolve over the next 50 years (way to phone it in, Zuckerberg).  Hit the jump to check out the video.  After Earth opens June 7, 2013.

Weyland Industries to Recruit New Employees at Comic-Con

by     Posted 2 years, 175 days ago


I’m still a little surprised that the Prometheus viral campaign has continued even though the movie has come out.  However, there’s still a Blu-ray/DVD to sell, so now a new viral video has gone online.  The video is the worst recruitment video of all time, as a happy Weyland scientist tries to talk about her positive experiences with the company only to be interrupted by short clips from the Prometheus trailer.  However, if you can ignore the odd editing and still want to be part of the Prometheus experience, Weyland Industries will be recruiting at this year’s San Diego Comic-Con.  I’m not sure what this “recruitment” will entail, but if they offer you a drink, don’t take it.

Hit the jump to check out the video.  The 2012 San Diego Comic-Con runs from July 12 – 15th. Here are some tips if you’re a first-time attendee.

THE DARK KNIGHT RISES Viral Campaign Continues with an Issue of the Gotham Observer

by     Posted 2 years, 180 days ago


A couple days ago we brought you a new piece of The Dark Knight Rises viral goodness by showing you the Mayor of Gotham’s signing of the Dent Act, which brings stronger penalties against the city’s criminals.  Now an issue of Gotham’s paper-of-record, The Gotham Observer, is reporting on festivities for “Harvey Dent Day”, a slew of burglaries across the city (*cough*Catwoman*cough*), Zach Harris re-singing with the Gotham Rogues football team (he’s no Hines Ward), the ransacking of construction sites, and ad for the tech company, Rykin Data.  Go to the website, and you’ll see that it’s under construction, but there’s an extract from a patent for an algorithm that can wipe away your entire digital footprint.  Not a bad program for someone looking to disappear.

Hit the jump to check out the pages of the Gotham Observer.  The film stars Christian Bale, Anne Hathaway, Tom Hardy, Michael Caine, Gary Oldman, Marion Cotillard, Joseph Gordon-Levitt, and Morgan FreemanThe Dark Knight Rises opens July 20th.

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