2012’s Best Animated Feature Oscar for Brave shows us just how powerful branding can be. The Pixar label swayed Academy voters, most of whom failed to notice that it didn’t feel much like a Pixar flick at all. The brain-trust responsible for the studio’s extraordinary creative run picked up stakes for Disney, and their ethos was on full display with one of Brave’s fellow nominees, Wreck-It Ralph. That film showed us all the wit and imagination that we expected from Pixar, while Brave remained a run-of-the-mill princess movie at best. The voters never looked past the studio names. Brave scored the gold, while the infinitely more deserving Wreck-It Ralph had to console itself with also-ran status. Hit the jump for my full review.