Ricky Bobby’s (Will Ferrell) motto was “If you’re not first, you’re last.” It turns out that after his victory at the end of Talladega Nights: The Ballad of Ricky Bobby, the NASCAR champion’s life went from first to last. As part of Sports Illustrated’s “Where Are They Now?” for fictional athletes, the film’s director and co-writer Adam McKay revealed the unsurprisingly inevitable downfall for Bobby. He was downgraded in sponsors from Coke to Herbal Essences to the Med-tech Catheter, and finally, the Bear Sterns car. But the close to his career came as the lovably dimwitted Bobby tried to thank his “valued crew member, catch-can man Alfred Ah, after a top-five finish at the Atlanta Motor Speedway. ‘I want to give a huge thank you to Al Ah!’ Ricky Bobby yelled to the crowd. ‘Without Al Ah, none of this would be possible! Those that don’t recognize Al Ah are my enemy!!'”
Ricky Bobby now owns RB’s Smoke and Toke shop in Keneshaw, Kentucky. He runs the shop with shake-and-bake partner, Cal Naughton Jr. (John C. Reilly). “‘Once Susan (Amy Adams) left me I bottomed out. Cal and I spent a lot of time at Dave & Busters eating fried zuchinni and playing video golf. It was a dark time.'” Click over to SI (via THR) for the full story of how The Ballad of Ricky Bobby continued after the closing credits.