Terry O’Quinn is Part of MISSION ICEFLY

     June 25, 2011

Terry O'Quinn MISSION ICEFLY slice

At this year’s Bonnaroo Music Festival, one of the things that I heard was very cool was right before Arcade Fire performed, people said it was raining blue light from the sky.  When I heard about it, I figured most of my friends were wasted and it was a plane overheard that was blinking a blue light. However, the other day I received a package and it had a flash drive and a few other things.  The items (pictures after the jump) had a link to testsubjectsneeded.com and one of them had “Mission Icefly” written on the side of it.

When I put the flash drive in my computer, I noticed it had a video.  It starts with a sign for Bonnaroo and then it shows people reacting to what I’d heard about.  As the video ends, it has a link to missionicefly.com.  However, shortly after the link, the video goes black and then after a few seconds, a very short message appears.  While I can’t make out what is said, I did notice the person talking is Terry O’Quinn (Lost).  More info after the jump.

While I have no idea why O’Quinn is in the video, or exactly what this is for, I’m pretty sure it has to be for something cool.  Here’s the video and pics of what came in the mail.  I’m sure we’ll be hearing more about this soon.

If you know what this is for, email me (frosty @ collider.com) or leave it in the comments.

Mission Icefly


Mission Icefly image


Mission Icefly image

Mission Icefly image



Terry O'Quinn MISSION ICEFLY image

  • Old Soldier

    I can’t take seriously any music festival called “Bonnaroo”. Who’s playing The Wiggles and the Doodlebops?

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  • Sloane

    A fitting statement from someone named “Old” soldier…

  • adrian

    I say ut one more time…


    • Hurr

      I’m sure they’ll stop just for you.

  • Steven

    Unless it’s O’Quinn announcing “The Adventures of John Locke” I’m not sure I care….

    I kinda agree with Adrian, viral marketing is getting a bit annoying. Of course it’s not like they’re forcing you to play along, but it still irks me a bit that companies still shell out for this kinda stuff… call it “Analyst’s Remorse.”

  • Steven

    …also, maybe it’s just me, but I figure the last place you’d want to start a “we want test subjects” campaign is in a very hippy-licious musical festival like Bonnaroo

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  • donald

    Anyone notice the jumbled phase at the bottom of the missionicefly.com site…

    onepi ses rn aa snt si h o nr rn eebneo sr ott

    any ideas what this unscrambles too?

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  • Zach

    A simple Google search reveals that this is a campaign for a new Wrigley gum product…

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  • donald

    I won the prize in chicago here is a pic http://yfrog.com/kjypcij there is going to be more stuff to come I will keep you posted. oh and btw zach im pretty sure your wrong and 5gum is just part of it.

  • Peter

    @donald the missionicefly website now has several major cities at the bottom of the website and there’s somewhat of a scavenger hunt going on in those cities. your supposed to find this black box. but i have no idea whats in it.

  • donald

    @peter lol yeah i know i found the black box the link in my other post is a pic of what was in it.

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