The first trailer for the horror film The Apparition has arrived.  The trailer begins by explaining that ghosts only exist because we believe in them, then shows a group of scientists who test said theory by trying to conjure a ghost themselves.  They apparently succeed, but I’m confused as to how the film is supposed to be scary when we’re told up front that everything is a product of the characters’ imagination.  The trailer shows a physical presence disturbing the characters, but this seems to be a misapplication of the “science” that the film is supposedly using to ground the film in reality.  The pic mixes traditional narrative with found footage (oh boy!), and I really can’t say this trailer did anything for me.

Hit the jump to watch the trailer.  The film stars Ashley Greene, Sebastian Stan, and Tom FeltonThe Apparition opens on August 24th. [Update: We've added the film's poster after the jump as well]

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Here’s the synopsis for The Apparition:

When frightening events start to occur in their home, young couple Kelly (Ashley Greene) and Ben (Sebastian Stan) discover they are being haunted by a presence that was accidentally conjured during a university parapsychology experiment. The horrifying apparition feeds on their fear and torments them no matter where they try to run. Their last hope is an expert in the supernatural (Tom Felton), but even with his help they may already be too late to save themselves from this terrifying force…

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